Real-time profit dashboards and KPI systems that separate $2M Black Friday days from $200K disappointments
Most brands obsess over conversion rates while missing the financial metrics that actually matter. Our Guidance System installs the exact dashboards and decision trees that $20M+ brands use to optimize profit in real-time – not just track revenue after the fact.
While you’re tracking vanity metrics, your competitors are optimizing net profit per hour in real-time
The difference between amateur and professional Black Friday execution isn’t better products or marketing – it’s better intelligence. When you can see what’s working and what’s not in real-time, you make money. When you’re flying blind, you just hope.
We analyze your business model and build custom dashboards tracking the metrics that actually drive profit: CAC per channel per hour, real-time margin per SKU, net profit velocity, and conversion funnel optimization points. No vanity metrics - just profit intelligence.
Our team integrates your systems and builds the decision trees for mid-day optimization. We stress-test everything with your historical data and train your team on the exact protocols for shifting budget, pausing campaigns, and maximizing profit when it matters most.
Launch day, you're not building dashboards - you're making money. Our system tells you exactly what's working, what's not, and what to do about it. Hour-by-hour profit targets, real-time alerts, and instant optimization recommendations.
Rated 5.0 by 100+ Business Owners
“They hit the ground running and use their experience and talent to immediately make an impact on the financial performance of the company.”
Tru Earth, CEO
“The experience has been excellent thus far and made my life easier.”
Brushess, Founder
“Attentiveness to the service and client. They really gave us confidence in working through problems & questions we have.”
WildBird, Co-Founder
“Matt is a key member of the team and now, Amanda is, too. The fact that we live in different cities doesn’t matter. I trust them and rely on them so much.”
Lusome, Founder
Celebrating $50K in sales while your profit margin dropped from 60% to 15% because you're pushing low-margin SKUs isn't success - it's expensive vanity metrics that hide financial disaster.
Running equal ad spend across all channels when one is converting at 4x the rate of another is like driving with your eyes closed. You need real-time CAC visibility to shift budget instantly.
Waiting until end-of-day reports to see what worked means 8+ hours of optimizable profit just disappeared. Professional Black Friday execution requires minute-by-minute intelligence.
Unlike generic analytics tools, our Guidance System is built specifically for ecommerce Black Friday execution. We don’t just track what happened – we tell you what to do next, exactly when to do it, and how much profit it will generate.
This is the difference between hoping your Black Friday works and knowing exactly why it’s working – and what to do when it’s not.
“I’ll figure out my dashboards during Black Friday week.” That’s like learning to drive during a race. Professional execution requires weeks of integration, testing, and team training before the pressure hits.
We guarantee your Guidance System will optimize at least $50K in additional profit during Black Friday week, or we’ll refund your investment and fix the gaps at no charge.
Rated 5.0 by 100+ Business Owners
Managing Director
“Hey, my name is James, and I just got done doing a workshop with Matt and his team, and it was a really fun process. So we envisioned building this business on EOS from day one, but just got sucked into the grind of starting something from scratch, which is really hard. And some of that up . . .
Co- Founder
“Hey, I’m Greg at Psychic Interactive. We just went through the scorecard meeting, and it was really, really interesting, really eye opening. We discussed a lot of interesting topics, and we were asked questions that made us reflect on what are we measuring, why are we measuring it, and wha . . .
Founder & CEO Esker Beauty
“Hi, I’m Shannon. I’m the founder of Esker Beauty. I recently did a scorecard workshop with Matt. It was so helpful. It was like actually nothing I’ve ever done before. I came into the meeting thinking that I was going to prioritize different things than I actually do need to on a weekly basis . . .
Chief of Staff
“Hi, my name is Arvinda Goal. I’m Chief of Staff here at Vangoria, sending in a testimonial today for Matt and the great work that his team are doing. We really enjoyed our workshop with Matt and the process thus far and are looking forward to reviewing the scorecards that they are putting together for us. The. . .
Matt Turns Insights into Actionable Goals
“Hi there, My name is Alicia Hardman, owner of Shale Ridge Estate Winery and Cidery. Recently I had the privilege of working with 8x in regards to building a company scoreboard. One of the metaphors that I found super helpful was being trapped on a private island with no access to wi fi and only one boat came in. . .
Founder/CEO
“Hey, this is Dan Silviero with signature and wanted to leave a quick review on 8X and Matt Putra. Incredible value in the 90 minutes we spent together going over our scorecard. My partner Andy and I have been running on EOS for roughly like two and a half years. We’ve been really disciplined with the scorecard and. . .
Complete system implementation takes 3-4 weeks. We need time to integrate your data sources, build custom dashboards, create decision protocols, and train your team. Rushing this process compromises Black Friday performance.
We connect with all major ecommerce platforms (Shopify, WooCommerce, Magento), ad platforms (Facebook, Google, TikTok), analytics tools, and inventory management systems. If you have custom integrations, we'll build those connections.
No. We build everything to be user-friendly for business operators, not developers. Your dashboards will be intuitive, and we'll train your entire team on exactly what to watch and what actions to take.
We provide dedicated support throughout Black Friday weekend. Our team monitors your systems and can fix issues immediately. Plus, we build redundancy into everything so single points of failure don't exist.
This is active optimization. Our system doesn't just show you data - it tells you exactly what to do next. Pause this campaign, shift budget here, push this inventory, adjust these promotions. Real-time profit optimization, not passive reporting.
This is designed for established brands doing $2M+ annually with significant Black Friday potential. The system optimization typically generates $50K+ in additional profit, so the investment needs to make mathematical sense for your volume.
Rated 5.0 by 100+ Business Owners
Every hour you wait to implement proper dashboard systems is another hour of potential profit optimization lost. The brands dominating Black Friday aren’t lucky – they’re informed. Your Guidance System installation starts today.
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