Why Shortening the Cash Conversion Cycle is Crucial With Matt Putra. The Cash Conversion Cycle (CCC) is a metric that many businesses don’t consider enough. How many days does your ecommerce business take to convert sales into cash? Cash is everything for ecommerce businesses.

Sales are essential, but cash management is even more important for long-term health. Many young companies neglect this aspect and suffer in the long run, leaving potential growth on the table or burning out.

A handful of incredible tips can help online brands shorten their CCC. Guillaume Le Tual again joins Matt Putra, a Fractional CFO at EightX, to discuss CCC in-depth and what ecommerce businesses should improve about their process. They dive into the four steps Matt suggests for brands, why the subject matters so much, and how even small changes can make massive differences. They also go through inventory pricing and adding more value on the back end.

Listen to the episode here