The Ultimate Guide to Fractional CFO Services for CPG Brands: From Startups to Canadian Expansion
Running a CPG brand feels like juggling flaming torches while riding a unicycle, doesn’t it? Between managing complex inventory cycles, navigating trade promotions, and dealing with seasonal demand swings, the…
Global Expansion for eCommerce Brands: How a Fractional CFO Guides Financial Strategy and Growth
For eCommerce brands with global ambitions, expansion is both an exciting opportunity and a complex challenge. While entering new markets can unlock significant revenue, it also introduces a host of…
Fractional CFOs vs. Full-Time CFOs: Which Is Right for Your Modern Brand?
Modern brands operate in an increasingly complex financial landscape while managing tight budget constraints12. Whether you’re scaling a startup, optimizing an e-commerce operation, or navigating Canadian regulatory requirements as an…
How to Use Scenario Planning to Prepare Your Ecommerce Business for Market Uncertainty
Running an online business today is tough. The market changes fast, and it’s hard to know what will happen next. As someone who helps many e-commerce businesses with their finances…
How a Fractional CFO Can Make Your Ecommerce Business More Attractive to Investors
The global ecommerce market has experienced exponential growth, expanding from $1.3 trillion in 2014 to over $6.3 trillion by 2023, driven by technological advancements and shifting consumer preferences. For ecommerce…
Why Every Ecommerce Business Needs a Fractional CFO for Profitability and Growth
In the fast-paced world of ecommerce, financial management is more than just keeping the books balanced—it’s about driving sustainable growth, optimizing profitability, and maintaining agility in the face of rapid…
How the Latest U.S.-China Tariff Deal Impacts Ecommerce: A Fractional CFO’s Perspective
The recent U.S.-China trade agreement announced yesterday (May 12, 2025) provides some relief by reducing general tariffs from 145% to 30%, but it contains a critical gap that continues to…
Trump’s Tariffs: What Canadian E-commerce Businesses Need to Know for May.
As a fractional CFO serving multiple e-commerce businesses, I’ve been closely monitoring the evolving tariff situation between Canada and the United States. The recent implementation of Trump’s tariffs has created…
2025 Industry Trends – How Fractional CFOs Are Shaping the Future of Finance
Forrester predicts the global market for fractional CFO services will soar beyond $60 billion by the end of 2025 . Agile founders no longer wait until revenue hits nine figures to bring…
Why Fractional CFO Services Are Transforming Equity Financing for Growing Businesses
Equity financing can be a game-changer for businesses seeking to scale, innovate, or weather volatile markets. Yet, the process is complex, with high stakes for founders and investors alike. Increasingly,…