Debt vs. Equity: Making the Right Financing Choice to Scale Your eCommerce Business

Scaling an eCommerce business from $10M to $30M isn’t just about driving more sales. It’s about having the financial muscle to fuel that growth. Whether you’re eyeing a UK market…

Financial Visibility Made Simple: Key Metrics Every Scaling eCommerce and CPG Business Should Track

Did you know poor cash flow causes 82% of business failures, especially in eCommerce and CPG industries? For businesses in these sectors, financial visibility isn’t just important—it’s critical. Think about…

Top CFO Priorities for 2025: Navigating Finance in an AI-Driven World

Discover the top CFO priorities for 2025, including leveraging AI, enhancing digital skills, and scaling finance partnerships to drive profitable growth. The Evolving Role of CFOs in 2025 CFOs are…

CFO roles
Why Do CFO Roles Often Require Accounting Experience?

When businesses post job openings for CFO roles or VPs of Finance, it’s common to see requirements like a CPA designation or several years of accounting experience. This might seem…

The Executive Scorecard: Your Key to Aligning Leadership Teams and Driving Business Performance

Learn how to use a executive scorecard to align your leadership team, track critical metrics, and streamline business performance. Discover actionable steps to implement this game-changing tool today. Watch how Matt…

How Scaling Businesses Can Regain Momentum and Stay on Track

The holiday rush is over, and January has arrived. If you’re like most business owners, you’ve probably just crossed the finish line of a long race, only to realize there’s…

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Cashflow Tips from an eCom CFO – Kurt Elster

"The financially sound & successful e-commerce businesses are lean as long as they can be. They keep costs down and are just careful." – Matt Putra

How to Financially Structure Your eCommerce Business with Matt Putra

Are you an ecommerce entrepreneur struggling to get a handle on your finances? When starting a business, getting a foothold on your finances is one of the most complex and…

Matthew Putra on the best way to manage your marketing spend and your agency – Chasing the Lights

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Why Shortening the Cash Conversion Cycle Is Crucial with Matt Putra

Why Shortening the Cash Conversion Cycle Is Crucial with Matt Putra. The Cash Conversion Cycle (CCC) is a metric that many businesses don’t consider enough. How many days does your…

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