

Financial Visibility Made Simple: Key Metrics Every Scaling eCommerce and CPG Business Should Track
Unlock growth with key financial metrics every scaling eCommerce & CPG business must track to boost profits, cash flow, and smart decisions.


Top CFO Priorities for 2025: Navigating Finance in an AI-Driven World
Explore top CFO priorities for 2025: AI ROI, digital skills, and strategic finance partnerships to drive profitable growth in an AI-driven world.


Why Do CFO Roles Often Require Accounting Experience?
Accounting skills build CFO success by ensuring financial accuracy, investor confidence, and risk management—key for effective leadership.


The Executive Scorecard: Your Key to Aligning Leadership Teams and Driving Business Performance
Align your leadership team and boost business performance with an executive scorecard that tracks key metrics and drives smarter decisions.


How Scaling Businesses Can Regain Momentum and Stay on Track
Regain momentum after the holidays with practical strategies to refocus operations, re-engage teams, and plan for sustained growth in scaling businesses.


The Executive Scorecard: Your Key to Aligning Leadership Teams and Driving Business Performance
Align leadership teams and boost performance with an executive scorecard. Track key metrics, improve meetings, and drive proactive business growth.


Getting a Bank Loan Feels Impossible? Here’s How eCommerce Brands Can Adapt
Struggling to get an ecommerce loan? Discover practical tips and creative financing options to fund your business and boost growth confidently.


Cashflow Tips from an eCom CFO – Kurt Elster
"The financially sound & successful e-commerce businesses are lean as long as they can be. They keep costs down and are just careful." – Matt Putra


Fractional CFO And Maverick Matt Putra Shares How To Grow Profits And Increase Enterprise Value (#252)
Jeffrey Feldberg and Matt Putra talk about Matt’s experience in private equity and now as a fractional CFO. Matt shares little known but fatal mistakes that business owners make that…


How to Financially Structure Your eCommerce Business with Matt Putra
Are you an ecommerce entrepreneur struggling to get a handle on your finances? When starting a business, getting a foothold on your finances is one of the most complex and…