Financial Visibility Made Simple: Key Metrics Every Scaling eCommerce and CPG Business Should Track

Did you know poor cash flow causes 82% of business failures, especially in eCommerce and CPG industries? For businesses in these sectors, financial visibility isn’t just important—it’s critical. Think about…

Top CFO Priorities for 2025: Navigating Finance in an AI-Driven World

Discover the top CFO priorities for 2025, including leveraging AI, enhancing digital skills, and scaling finance partnerships to drive profitable growth. The Evolving Role of CFOs in 2025 CFOs are…

CFO roles
Why Do CFO Roles Often Require Accounting Experience?

When businesses post job openings for CFO roles or VPs of Finance, it’s common to see requirements like a CPA designation or several years of accounting experience. This might seem…

The Executive Scorecard: Your Key to Aligning Leadership Teams and Driving Business Performance

Learn how to use a executive scorecard to align your leadership team, track critical metrics, and streamline business performance. Discover actionable steps to implement this game-changing tool today. Watch how Matt…

How Scaling Businesses Can Regain Momentum and Stay on Track

The holiday rush is over, and January has arrived. If you’re like most business owners, you’ve probably just crossed the finish line of a long race, only to realize there’s…

The Executive Scorecard: Your Key to Aligning Leadership Teams and Driving Business Performance

Learn how to use a executive scorecard to align your leadership team, track critical metrics, and streamline business performance. Discover actionable steps to implement this game-changing tool today. Watch how…

Getting a Bank Loan Feels Impossible? Here’s How eCommerce Brands Can Adapt

Running an ecommerce business often involves financial hurdles. Many turn to ecommerce loans, but these come with challenges. Is getting a bank loan impossible for your business? Revenue Consistency: Ecommerce…

Featured
Cashflow Tips from an eCom CFO – Kurt Elster

"The financially sound & successful e-commerce businesses are lean as long as they can be. They keep costs down and are just careful." – Matt Putra

Fractional CFO And Maverick Matt Putra Shares How To Grow Profits And Increase Enterprise Value (#252)

Jeffrey Feldberg and Matt Putra talk about Matt’s experience in private equity and now as a fractional CFO. Matt shares little known but fatal mistakes that business owners make that…

How to Financially Structure Your eCommerce Business with Matt Putra

Are you an ecommerce entrepreneur struggling to get a handle on your finances? When starting a business, getting a foothold on your finances is one of the most complex and…

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