Eightx Talk to a CFO
35+ brands · $650M+ managed revenue

We Obsess Over Helping Brands Scale Profitably

Former PE investor. $500M+ deployed. Now we bring that same rigor to eCommerce and CPG brands doing $5M–$150M—without the full-time CFO price tag.

Sound familiar?

The Problems That Keep Founders Up at Night

We've analyzed 1,200+ conversations with brand founders. These are the top pain points—ranked by how often they come up.

"I can't tell what's actually profitable"

Difficulty tracking real profitability across SKUs, channels, and campaigns—not just top-line revenue.

"We're growing but cash is tighter than ever"

Scaling creates more complexity—inventory, hiring, ads—without the financial infrastructure to manage it.

"I don't have anyone strategic to talk to"

Bookkeepers record transactions. Accountants file taxes. Nobody connects the dots to help you make decisions.

"I'm flying blind on the numbers"

No dashboards, no forecasts, no real-time view of cash position. Just a P&L that's 6 weeks old.

"There's no time to figure this out myself"

You're running product, marketing, ops, and HR. Finance keeps falling to the bottom of the list.

"Our books are a mess"

Disorganized records, reconciliation backlogs, and reports nobody trusts. You can't build strategy on shaky data.

Before Eightx

What You've Already Tried
(And Why It Didn't Work)

Most founders we work with aren't starting from zero. They've tried to solve this—but the tools and people they hired weren't built for the complexity of scaling a brand.

See How We're Different
1

QuickBooks / Xero on autopilot

Great for recording transactions. Terrible at telling you which product line is bleeding cash.

2

Spreadsheets and manual tracking

Labor-intensive, error-prone, and always out of date by the time you open it.

3

Hired a bookkeeper

They record what happened. They don't tell you what to do about it.

4

Traditional accountant (tax-focused)

Good at compliance. But they don't understand ROAS, inventory turns, or why your Q4 cash disappeared.

5

Tried to DIY it

You're brilliant at building a brand. But you're spread across product, marketing, ops, and HR—finance keeps slipping.

The founder

Matt Putra

"I spent years deploying $500M+ in private equity. I saw what institutional-grade financial operations could do for a business. Now I bring that same playbook to brands that can't afford—and don't need—a $300K/yr CFO."

Before founding Eightx, Matt was a PE investor evaluating and optimizing businesses across industries. He saw a gap: the brands doing $5M–$150M had outgrown their bookkeeper but couldn't justify a full-time CFO.

That gap costs founders real money—in missed margin, bad inventory bets, cash crunches, and growth decisions made on gut feel instead of data.

Eightx exists to close that gap. We built a proprietary methodology called X&OP (Cross-functional Operations Planning) that connects your finance, marketing, and supply chain data into one operating rhythm.

$500M+

PE Capital Deployed

35+

Active Clients

$650M+

Managed Revenue

Matt Putra, Managing Partner of Eightx

Matt Putra

Managing Partner

Former PE Investor · eCommerce CFO · X&OP Creator

The team

Not a Solo Consultant.
A Full Finance Team.

When you work with Eightx, you get a dedicated team of finance specialists—not a lone contractor juggling 50 clients.

Matt Putra

Matt Putra

Founder, Managing Partner

 Sam Dillon

Sam Dillon

Managing Partner, APAC
Sid Ahuja

Sid Ahuja

Partner, M&A & Capital Markets

Leandro D'Elia

Leandro D'Elia

Senior Partner & CFO

 Jared Lovenduski

Jared Lovenduski

CFO
Patricia Que

Patricia Que

VP, Finance

Melvin Lacson

Melvin Lacson

Senior Financial Analyst

Ash Kagali

Ash Kagali

Senior Financial Analyst

Red Lusung

Red Lusung

Senior Financial Analyst

Sakshi Tulaskar

Sakshi Tulaskar

Junior Financial Analyst

John Condes

John Condes

Senior Accountant

Joenard Dale Garcia

Joenard Dale Garcia

Senior Accountant

Tuizamie Ryan

Tuizamie Ryan

Senior Accountant

Angel Louie Gasal

Angel Louie Gasal

Junior Accountant

Meli Carrizo

Meli Carrizo

Junior Accountant

Rizalyn Palermo

Rizalyn Palermo

Junior Accountant

Ronica Garcia

Ronica Garcia

Junior Accountant

JB

John Basina

Controller

Mary Shereen Guinto

Mary Shereen Guinto

Project & Process Manager

Gabriela Bertolotti

Gabriela Bertolotti

Executive Assistant

Jermaine Payne

Jermaine Payne

Sales Development Rep

Johnny Celario

Johnny Celario

AI GTM Engineer

Shobhit Malkhede

Shobhit Malkhede

AI Engineer

Join Our Team

Learn From Our Team

Featured Insights

Fractional vs Full-Time CFO

Which is right for your brand?

Controller or CFO?

Building the right finance team at $10M–$30M

Don't take our word for it

What Our Clients Say

“

“It’s a breath of fresh air. You’re diagnosing what we’ve been feeling and connecting all the dots — everything goes together, it just makes so much sense. This is exactly what we’ve been on the hunt for.”

Bre & Obed

Bre & Obed

Co-Founders, Babaloo

“

“They hit the ground running and use their experience and talent to immediately make an impact on the financial performance of the company.”

Brad Liski

Brad Liski

CEO, Tru Earth

“

“It wasn't until we elevated our fractional CFO that it felt like we got real control of the business and I was driving it — it wasn't driving me.”

Nate Gunn

Nate Gunn

Co-Founder, WildBird

“

“Working with 8X was actually our best investment last year. I don't know how we operated without you guys.”

Paige Sandher

Paige Sandher

Co-Founder, CouchHaus

“

“It's the same way with our numbers — I trust 8X to pop me out a P&L that actually makes sense.”

David Menzel

David Menzel

Co-Founder, Saltyface

Ready to grow?

Scale Your Business
The Right Way

Get the financial clarity, strategy, and support your brand needs to grow with confidence.

Talk to a CFO

30-min call · We'll find at least one profit leak · For brands doing $5M–$150M