Loop Club

The problem

When Eightx came in, Loop Club was a paid-media agency running on instinct. The numbers existed somewhere; nobody could pull them on a Tuesday. Debt was eating margin. Hiring decisions and pricing decisions got made on gut feel because there was no scorecard to make them on. Worse, there was an unresolved co-founder dynamic dragging the leadership team's cycles.

A services business at that size, with that debt load, with no finance function, most don't get to an exit. They get to a slow grind.

What we did

Matt led the engagement across two years as fractional CFO. The work covered:

• Built the finance function from zero, monthly close, scorecards the founders actually read, dashboards tied to the metrics that move agency margin (utilization, project margin, AR aging)
• Refinanced the debt stack onto cheaper terms, stopped paying for previous mistakes every month
• Modelled and executed a clean co-founder transition, knew the cost, knew how to fund it, knew the post-transaction structure
• Tightened the hiring process, each new role scoped against the work and the margin it would produce
• Built the agency to a state a strategic buyer would underwrite, clean books, clean cap table, clean operating system

Two years in, the agency was unrecognizable. Structured, a fast-growing performance marketing agency, acquired Loop Club in December 2022 to add CRO depth to its paid-media business.

What changed

• A public exit to a strategic acquirer. Structured acquired Loop Club in December 2022; Tim Keen now publicly carries the “1x exit” tag on LinkedIn.
• A finance function the founders ran on, not around. Monthly close, scorecards, the operating cadence that lets a services business sell strategically.
• A debt stack that stopped eating the business.
• A clean cap table. Co-founder exit modelled, funded, executed.