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Fractional CFO for eCommerce & CPG

Your Finance Team Reports the News. We Change the Outcome.

Eightx is a fractional CFO firm for eCommerce and CPG brands doing $5M–$150M. We find $500K–$2M in hidden profit with a forensic financial audit, then build the operating system that keeps it — permanently.

Talk to a CFO 30 min · We'll find at least one profit leak on the call

$650M+

In managed client revenue

35+

Active eCommerce & CPG clients

14 Days

To identify every profit leak

THE REAL PROBLEM

You've Outgrown Your Finance Stack — You Just Don't Know It Yet

Your QuickBooks is up to date. Your bookkeeper is reliable. Your accountant files taxes on time. And yet:

  • — You don't know your real cost per acquisition at the SKU level
  • — Marketing is scaling ad spend past the point of profitability and nobody can see the ceiling
  • — Cash is tight even though revenue is climbing
  • — Finance, marketing, and supply chain are each making plans based on different assumptions
  • — Nobody in the building can tell you exactly where the money is going

This isn't a bookkeeping problem. It's an alignment problem. Well-meaning, talented people in your company are destroying value every month — not because they're bad at their jobs, but because nobody has wired them into a single planning rhythm.

That's what we fix.

WHAT WE DO

Three Services. One Goal: More Profit, Less Guesswork.

Start here

Growth Economics Audit

A 14-day forensic financial stress test that finds every dollar you're losing and every dollar you're leaving behind.

  • Marginal CAC analysis — where your ad dollars stop generating profit
  • SKU-level profit autopsy — winners, bleeders, and zombies
  • Cash conversion cycle diagnosis
  • Cross-departmental alignment audit
  • Prioritized roadmap with dollar values attached

Typical finding: $500K–$2M in hidden profit impact.

Execute

90-Day Implementation Sprint

Turn audit findings into real P&L impact. We don't hand you a report and walk away — we embed with your team and execute.

  • Weekly CFO working sessions with your leadership team
  • KPI dashboards and executive scorecards built to your business
  • Cash flow forecasting and 13-week cash model
  • Cross-functional alignment between finance, marketing, and ops
  • 30-day savings guarantee or money back

Most clients see measurable margin improvement within 60 days.

Scale

Ongoing Partnership

An embedded CFO who operates as part of your leadership team — not a consultant who drops in once a month. Institutional-grade financial operations at a fraction of the cost.

  • Monthly X&OP cadence aligning finance, marketing, and supply chain
  • Strategic financial planning, budgeting, and scenario modeling
  • Fundraising and investor-ready financials when you need capital
  • Board reporting and stakeholder communication
  • Exit preparation and valuation optimization

$5K–$15K/mo vs $300K+/yr for a full-time CFO.

HOW IT WORKS

From First Call to Full Financial Clarity

1

Free Profit Audit Call — 30 minutes

We review your P&L, identify at least one profit leak live on the call, and determine if there's enough hidden value to justify the full audit. No pitch, no pressure. If we can't find anything, we'll tell you.

2

Growth Economics Audit — 14 days

We go deep into your ad spend, SKU profitability, cash conversion, and cross-departmental alignment. You get a prioritized roadmap with dollar values on every finding — not a generic deck.

3

Implementation & X&OP Activation — 90 days

We embed with your leadership team to close the leaks. Weekly sessions, KPI dashboards, cash models, and the X&OP cadence that aligns every department around the same numbers.

4

Ongoing Partnership — month to month

Your fractional CFO stays embedded — running the operating rhythm, managing cash, preparing for fundraising or exit, and making sure the leaks never come back. No long-term contracts. Stay because it's working.

PROOF

Real Results from Real Brands

Every engagement starts with the same question: where is money leaking, and how do we stop it? Here's what happened when we answered it.

CPG $60M+ Revenue Sustainable Cleaning

From Burning Cash to 14 Consecutive Months of Profitability

A $60M+ sustainable cleaning brand was burning through funding despite strong revenue. Rigid budgeting, no cross-departmental coordination, and weak financial forecasting meant the CEO had no visibility into where cash was going — or when it would run out.

1 mo

To EBITDA break-even

50%

Cash burn reduction

+20pt

Gross margin increase

$2M

Improved financing terms

What we did

Implemented driver-based financial forecasting replacing rigid annual budgets. Built rolling 13-week cash flow model. Established weekly cross-functional meetings between finance, marketing, and supply chain. Restructured banking relationships to secure $2M in improved terms. Deployed ROAS tracking tied directly to contribution margin, not vanity metrics.

DTC eCommerce $4M+ Revenue Pet Health

From –$60K/Month Losses to $72K Profit in 90 Days

An eCommerce pet health brand was losing $60K per month despite $300K–$400K in monthly revenue. Ad spend was $200K–$300K/month with deteriorating ROAS, and the founder was making decisions on emotion, not data.

$132K

Monthly P&L swing

66%

Ad spend cut

6 mo

LOC fully repaid

$600K

Peak revenue maintained

What we did

Cut ad spend by 66% and redirected budget to profitable channels only. Optimized checkout flow — added Shopify Pay, PayPal, and Apple Pay based on Hotjar session analysis. Built real-time financial dashboards replacing monthly spreadsheet reviews. Restructured debt and implemented a paydown plan that cleared the line of credit within 6 months.

DTC eCommerce Consumer Wellness

Gross Margin from 50% to 70%. Inventory Holding Cut in Half.

A consumer wellness eCommerce brand was losing six figures monthly with no financial visibility. Inventory was sitting for 9 months, marketing consumed 37% of revenue, and the team was making pricing decisions without understanding contribution margin.

70%

Gross margin (was 50%)

4 mo

Inventory turns (was 9)

20%

Marketing % of rev (was 37%)

→ 0

Monthly losses eliminated

What we did

Built real-time P&L tracking replacing quarterly reviews. Implemented ABC inventory classification and cut dead stock. Restructured pricing around contribution margin with a minimum 70% gross margin floor. Deployed DEAR Inventory for automated stock management. Cut marketing from 37% to 20% of revenue while maintaining volume by shifting to profitable channels only.

DTC Retail $100M Revenue Financial Turnaround

$8M Profitability Swing and Clean Audit for a $100M DTC Retailer

A $100M DTC retailer was 4 months late on their audit, had a qualified opinion with going concern, and was losing $5.67M annually. Their NetSuite integration was incomplete, internal controls were broken, and they were on the brink of losing their banking facility.

$8M

Profitability swing

Clean

Audit opinion (was qualified)

$10M

ABL facility renewed

+$2.5M

Net income (was –$5.6M)

What we did

Took over the audit function, completing a 4-month backlog. Built interim audit strategy with proactive audit prep. Completed the NetSuite integration and established internal controls. Renegotiated the $10M ABL facility using a radical transparency approach with the lender — removing problematic covenants and securing improved terms. Implemented forecasting, planning, and stakeholder management that swung the company from –$5.6M to +$2.5M.

DTC eCommerce Home Decor Data-Driven Growth

Revenue Up 33%, Margins Up 50%, Expanded to 4 Warehouses

A home decor and lighting DTC brand needed to scale beyond a single warehouse but had no financial infrastructure to support multi-location operations. Margins were thin at 8%, inventory costs were uncontrolled, and marketing spend had no accountability framework.

+33%

Revenue growth

12%

Profit margin (was 8%)

20%

Inventory cost reduction

1→4

Warehouse expansion

What we did

Built real-time dashboards from QuickBooks data for instant financial visibility. Hired a supply chain director and implemented NetSuite for multi-location inventory management. Deployed demand forecasting to cut inventory costs by 20%. Created marketing spend accountability framework that improved ad effectiveness by 25% and reduced CAC by 20%. Implemented scorecard-based team accountability with multi-year planning.

See What We'd Find in Your Business

WHY US

Not Another Generalist CFO Firm

eCommerce & CPG Only

We don't do restaurants, law firms, or SaaS. Every CFO on our team has deep experience in DTC, marketplace, wholesale, and CPG — including SKU economics, inventory planning, and channel strategy.

Embedded, Not Advisory

Our CFOs are embedded in your business. Weekly sessions with your leadership team, not monthly check-ins with a deck someone else built.

PE-Grade Methodology

Our Managing Partner deployed $500M+ in private equity. We bring institutional-grade financial operations to brands that can't afford — and don't need — a $300K/yr CFO.

X&OP: The Operating System

Most CFOs find leaks. We built a system that prevents them. X&OP connects finance, marketing, and supply chain into one planning rhythm so departments stop working against each other.

Results Guaranteed

30-day savings guarantee or money back. No long-term contracts. Month-to-month because we believe you should stay because it's working, not because you're locked in.

Full Finance Team

You get a CFO backed by a 12-person finance team — analysts, accountants, and specialists — not a solo practitioner juggling 40 clients.

From Our Blog

Insights for Scaling Brands

What Does a Fractional CFO Actually Do?

The definitive guide for eCommerce founders

Fractional CFO Cost & Pricing Guide

What to expect at every revenue stage

eCommerce Unit Economics Breakdown

The metrics that drive profitability

Average CAC by Ecommerce Vertical 2026

What it costs to acquire a customer, by category

Average Ecommerce Profit Margins by Industry

Gross, operating, and net benchmarks

Average Ecommerce Return Rate 2026

Category-level return benchmarks + margin impact

COMMON QUESTIONS

Questions from Founders and Executive Teams

Eightx fractional CFO retainers typically range from $5,000 to $15,000 per month depending on complexity and scope. This is a fraction of the $300,000–$500,000 annual cost of a full-time CFO, while delivering the same strategic depth. Our Growth Economics Audit starts at $5,000 as a one-time engagement.

Bookkeepers record transactions. Accountants file taxes and close the books. Neither builds the financial operating system that tells you where to invest, what to cut, and how to scale. A fractional CFO connects finance, marketing, and supply chain data into one planning rhythm so every team makes decisions off the same numbers.

Eightx specializes exclusively in eCommerce (DTC and marketplace) and CPG brands doing $5M to $150M in annual revenue. Every CFO on our team has deep experience in these verticals — including SKU-level profitability, inventory planning, customer acquisition economics, and channel strategy.

Our Growth Economics Audit identifies hidden profit within 14 days. Most clients see measurable margin improvement within 60–90 days of implementation. We guarantee savings within 30 days of engagement or your money back.

Yes — if your finance team reports what happened but doesn't drive what happens next. Most eCommerce brands have capable bookkeepers and accountants, but lack the strategic layer that connects financial data to operational decisions across marketing, supply chain, and leadership. That's what a fractional CFO provides.

X&OP (Cross-functional Operations Planning) is Eightx's proprietary methodology that connects finance, marketing, and supply chain into a single monthly planning cadence. Instead of each department planning independently with different assumptions, X&OP aligns the entire organization around shared forecasts, shared metrics, and shared accountability — permanently closing the profit leaks that come from misalignment.

Ready to grow?

Stop Guessing.
Start Scaling.

Free 30-min call with an Eightx CFO. We'll review your P&L and find at least one profit leak — before you pay us a dollar.

Talk to a CFO

30 min · No commitment · For eCommerce & CPG brands doing $5M–$150M