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Live tracker · Trailing 12 months

The DTC Inventory-Days Tracker

How long public direct-to-consumer and CPG brands sit on their stock, and how many days their cash is locked in the working-capital cycle. Inventory days, the cash-conversion cycle, days payable and days sales — ranked per brand on a trailing-twelve-month basis from each company's latest 10-Q. Tap a metric to re-rank the board.

45 public brandsTrailing 12 months (10-Q)Updated August 24, 2026FY2024+ filings
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Days of cost-of-goods sitting in inventory (Inventory ÷ COGS × 365, TTM). Lower means leaner working capital and less cash trapped in stock. Cohort median: 105.2 days across 41 companies.

RankCompanyCategoryFiling dateInventory days on hand
🏆WRBYWarby Parkereyewear DTCAug 6, 202637.2 days
🥈HIMSHims & Hers Healthtelehealth DTCAug 10, 202639.4 days
🥉CHWYChewypet DTCJun 10, 202640.9 days
4SAMBoston Beerbeverage CPGJul 23, 202643.8 days
5VITLVital Farmsfood CPGAug 6, 202649.0 days
6HAINHain Celestialfood CPGMay 11, 202649.8 days
7FNKOFunkocollectibles DTCAug 6, 202651.6 days
8SFIXStitch Fixapparel DTCJun 11, 202664.2 days
9CHDChurch & Dwighthousehold CPGJul 31, 202664.9 days
10URBNUrban Outfittersapparel retailJun 9, 202665.6 days
11PRPLPurple Innovationmattress DTCAug 11, 202676.6 days
12MNSTMonster Beveragebeverage CPGAug 7, 202677.3 days
13HNSTHonest Copersonal care DTCAug 5, 202682.4 days
14CROXCrocsfootwear DTCJul 30, 202682.4 days
15AEOAmerican Eagleapparel retailJun 3, 202685.3 days
16THSTreeHouse Foodsfood CPGNov 10, 202588.8 days
17CELHCelsius Holdingsbeverage CPGAug 6, 202691.3 days
18BYNDBeyond Meatfood CPGAug 6, 202691.8 days
19KVUEKenvueconsumer health CPGAug 6, 202697.6 days
20BRBRBellRing Brandsfood CPGAug 4, 2026104.3 days
21SPBSpectrum Brandshousehold CPGAug 7, 2026105.2 days
22EPCEdgewellpersonal care CPGAug 5, 2026116.4 days
23NWLNewell Brandshousehold CPGJul 31, 2026116.4 days
24LULULululemonapparel DTC+retailJun 4, 2026124.1 days
25GCOGenescofootwear retailJun 11, 2026132.4 days
26GOLFAcushnet (Titleist)sporting goods DTCAug 6, 2026141.1 days
27COTYCotybeauty CPGAug 20, 2026142.1 days
28ENREnergizerhousehold CPGAug 4, 2026144.5 days
29YETIYetioutdoor DTCAug 13, 2026166.0 days
30LEVILevi Straussapparel DTC+wholesaleJul 8, 2026166.9 days
31RVLVRevolveapparel DTCAug 4, 2026168.1 days
32HELEHelen of Troyhousehold CPGJul 8, 2026172.1 days
33SKINBeauty Healthbeauty CPGAug 6, 2026175.2 days
34HBIHanesbrandsapparel CPGNov 6, 2025176.5 days
35OLPXOlaplexhaircare CPGMay 11, 2026190.1 days
36BARKBark Inc.pet DTCAug 6, 2026194.9 days
37FIGSFIGSapparel DTCAug 6, 2026197.6 days
38ELFe.l.f. Beautybeauty CPGAug 6, 2026200.0 days
39SBHSally Beautybeauty retailAug 3, 2026203.6 days
40MOVMovadoaccessoriesMay 27, 2026215.6 days
41BOOTBoot Barnfootwear retailJul 29, 2026227.8 days

Days from paying for inventory to collecting the cash (DIO + DSO − DPO). Lower — even negative — means suppliers and customers fund the cycle, not the brand. Cohort median: 94.8 days across 37 companies.

RankCompanyCategoryFiling dateCash-conversion cycle
🏆HIMSHims & Hers Healthtelehealth DTCAug 10, 2026-180.9 days
🥈COTYCotybeauty CPGAug 20, 2026-41.6 days
🥉WRBYWarby Parkereyewear DTCAug 6, 20261.5 days
4KVUEKenvueconsumer health CPGAug 6, 202610.3 days
5CHDChurch & Dwighthousehold CPGJul 31, 202616.3 days
6SAMBoston Beerbeverage CPGJul 23, 202616.5 days
7VITLVital Farmsfood CPGAug 6, 202635.9 days
8HAINHain Celestialfood CPGMay 11, 202637.2 days
9THSTreeHouse Foodsfood CPGNov 10, 202539.4 days
10PRPLPurple Innovationmattress DTCAug 11, 202640.8 days
11URBNUrban Outfittersapparel retailJun 9, 202642.2 days
12FNKOFunkocollectibles DTCAug 6, 202654.4 days
13CROXCrocsfootwear DTCJul 30, 202665.5 days
14EPCEdgewellpersonal care CPGAug 5, 202673.8 days
15AEOAmerican Eagleapparel retailJun 3, 202677.0 days
16MNSTMonster Beveragebeverage CPGAug 7, 202685.5 days
17NWLNewell Brandshousehold CPGJul 31, 202685.7 days
18BYNDBeyond Meatfood CPGAug 6, 202691.7 days
19BRBRBellRing Brandsfood CPGAug 4, 202694.8 days
20YETIYetioutdoor DTCAug 13, 2026102.0 days
21SPBSpectrum Brandshousehold CPGAug 7, 2026103.1 days
22GCOGenescofootwear retailJun 11, 2026103.7 days
23ENREnergizerhousehold CPGAug 4, 2026111.2 days
24LEVILevi Straussapparel DTC+wholesaleJul 8, 2026113.0 days
25HBIHanesbrandsapparel CPGNov 6, 2025121.6 days
26RVLVRevolveapparel DTCAug 4, 2026124.0 days
27CELHCelsius Holdingsbeverage CPGAug 6, 2026132.2 days
28SKINBeauty Healthbeauty CPGAug 6, 2026137.4 days
29OLPXOlaplexhaircare CPGMay 11, 2026138.7 days
30HELEHelen of Troyhousehold CPGJul 8, 2026146.6 days
31GOLFAcushnet (Titleist)sporting goods DTCAug 6, 2026155.2 days
32ELFe.l.f. Beautybeauty CPGAug 6, 2026158.5 days
33SBHSally Beautybeauty retailAug 3, 2026160.4 days
34BARKBark Inc.pet DTCAug 6, 2026168.0 days
35FIGSFIGSapparel DTCAug 6, 2026186.1 days
36BOOTBoot Barnfootwear retailJul 29, 2026187.7 days
37MOVMovadoaccessoriesMay 27, 2026222.4 days

Days a brand takes to pay suppliers (Accounts payable ÷ COGS × 365). Higher means more of the inventory bill is financed by vendors rather than cash. Cohort median: 51.9 days across 42 companies.

RankCompanyCategoryFiling dateDays payable outstanding
🏆HIMSHims & Hers Healthtelehealth DTCAug 10, 2026224.8 days
🥈COTYCotybeauty CPGAug 20, 2026216.8 days
🥉KVUEKenvueconsumer health CPGAug 6, 2026146.0 days
4HBIHanesbrandsapparel CPGNov 6, 2025101.9 days
5YETIYetioutdoor DTCAug 13, 202697.0 days
6HELEHelen of Troyhousehold CPGJul 8, 202690.6 days
7LEVILevi Straussapparel DTC+wholesaleJul 8, 202686.3 days
8OLPXOlaplexhaircare CPGMay 11, 202683.6 days
9CHDChurch & Dwighthousehold CPGJul 31, 202683.6 days
10NWLNewell Brandshousehold CPGJul 31, 202682.3 days
11ENREnergizerhousehold CPGAug 4, 202678.1 days
12ELFe.l.f. Beautybeauty CPGAug 6, 202677.7 days
13SPBSpectrum Brandshousehold CPGAug 7, 202675.9 days
14THSTreeHouse Foodsfood CPGNov 10, 202573.7 days
15MNSTMonster Beveragebeverage CPGAug 7, 202667.1 days
16EPCEdgewellpersonal care CPGAug 5, 202662.0 days
17SKINBeauty Healthbeauty CPGAug 6, 202660.0 days
18PRPLPurple Innovationmattress DTCAug 11, 202656.9 days
19CROXCrocsfootwear DTCJul 30, 202655.6 days
20RVLVRevolveapparel DTCAug 4, 202652.8 days
21SFIXStitch Fixapparel DTCJun 11, 202651.9 days
22GOLFAcushnet (Titleist)sporting goods DTCAug 6, 202651.9 days
23HAINHain Celestialfood CPGMay 11, 202647.5 days
24CELHCelsius Holdingsbeverage CPGAug 6, 202647.2 days
25BARKBark Inc.pet DTCAug 6, 202647.0 days
26SAMBoston Beerbeverage CPGJul 23, 202646.4 days
27SBHSally Beautybeauty retailAug 3, 202645.8 days
28BOOTBoot Barnfootwear retailJul 29, 202644.7 days
29VITLVital Farmsfood CPGAug 6, 202637.3 days
30WRBYWarby Parkereyewear DTCAug 6, 202636.5 days
31BYNDBeyond Meatfood CPGAug 6, 202636.4 days
32BRBRBellRing Brandsfood CPGAug 4, 202636.4 days
33MOVMovadoaccessoriesMay 27, 202636.0 days
34GCOGenescofootwear retailJun 11, 202635.8 days
35FNKOFunkocollectibles DTCAug 6, 202633.8 days
36ULTAUlta Beautybeauty retailJun 2, 202633.8 days
37URBNUrban Outfittersapparel retailJun 9, 202630.1 days
38HNSTHonest Copersonal care DTCAug 5, 202629.6 days
39LULULululemonapparel DTC+retailJun 4, 202621.6 days
40AEOAmerican Eagleapparel retailJun 3, 202621.3 days
41FIGSFIGSapparel DTCAug 6, 202615.0 days
42ETSYEtsymarketplace DTCAug 5, 20269.4 days

Days to collect on sales (Receivables ÷ revenue × 365). Mostly small for consumer brands that get paid at checkout; larger for wholesale-heavy mixes. Cohort median: 28.6 days across 42 companies.

RankCompanyCategoryFiling dateDays sales outstanding
🏆WRBYWarby Parkereyewear DTCAug 6, 20260.8 days
🥈ETSYEtsymarketplace DTCAug 5, 20261.1 days
🥉SBHSally Beautybeauty retailAug 3, 20262.6 days
4FIGSFIGSapparel DTCAug 6, 20263.5 days
5PETSPetMed Expresspet DTCAug 13, 20263.7 days
6HIMSHims & Hers Healthtelehealth DTCAug 10, 20264.5 days
7BOOTBoot Barnfootwear retailJul 29, 20264.6 days
8CHWYChewypet DTCJun 10, 20266.6 days
9URBNUrban Outfittersapparel retailJun 9, 20266.7 days
10GCOGenescofootwear retailJun 11, 20267.1 days
11ULTAUlta Beautybeauty retailJun 2, 20268.5 days
12RVLVRevolveapparel DTCAug 4, 20268.7 days
13AEOAmerican Eagleapparel retailJun 3, 202613.0 days
14SAMBoston Beerbeverage CPGJul 23, 202619.1 days
15EPCEdgewellpersonal care CPGAug 5, 202619.4 days
16BARKBark Inc.pet DTCAug 6, 202620.1 days
17PRPLPurple Innovationmattress DTCAug 11, 202621.1 days
18SKINBeauty Healthbeauty CPGAug 6, 202622.2 days
19VITLVital Farmsfood CPGAug 6, 202624.2 days
20THSTreeHouse Foodsfood CPGNov 10, 202524.3 days
21BRBRBellRing Brandsfood CPGAug 4, 202626.9 days
22CRICarter'sapparel CPGJul 31, 202630.3 days
23OLPXOlaplexhaircare CPGMay 11, 202632.2 days
24LEVILevi Straussapparel DTC+wholesaleJul 8, 202632.4 days
25YETIYetioutdoor DTCAug 13, 202633.0 days
26COTYCotybeauty CPGAug 20, 202633.1 days
27HAINHain Celestialfood CPGMay 11, 202634.9 days
28CHDChurch & Dwighthousehold CPGJul 31, 202635.0 days
29ELFe.l.f. Beautybeauty CPGAug 6, 202636.2 days
30BYNDBeyond Meatfood CPGAug 6, 202636.3 days
31FNKOFunkocollectibles DTCAug 6, 202636.6 days
32CROXCrocsfootwear DTCJul 30, 202638.7 days
33MOVMovadoaccessoriesMay 27, 202642.8 days
34ENREnergizerhousehold CPGAug 4, 202644.8 days
35HBIHanesbrandsapparel CPGNov 6, 202547.0 days
36NWLNewell Brandshousehold CPGJul 31, 202651.6 days
37KVUEKenvueconsumer health CPGAug 6, 202658.7 days
38HELEHelen of Troyhousehold CPGJul 8, 202665.1 days
39GOLFAcushnet (Titleist)sporting goods DTCAug 6, 202666.0 days
40SPBSpectrum Brandshousehold CPGAug 7, 202673.8 days
41MNSTMonster Beveragebeverage CPGAug 7, 202675.3 days
42CELHCelsius Holdingsbeverage CPGAug 6, 202688.1 days

Inventory days by category

Median days on hand, categories with 2+ reporters — leanest first.

CategoryMedian DIOn
apparel retail75 days2
beverage CPG77 days3
food CPG89 days5
household CPG116 days5
pet DTC118 days2
apparel DTC168 days3
beauty CPG175 days3
footwear retail180 days2

Cohort median over time

One snapshot so far — the trend builds as the tracker refreshes each earnings wave.

RefreshedMedian DIOn
2026-08-24105 days41

How to read this tracker

Every figure is trailing twelve months. Inventory days on hand (DIO) is the latest reported inventory balance divided by TTM cost of goods, times 365 — the days of COGS sitting on the shelf. The cash-conversion cycle is DIO + DSO − DPO: the gap between paying suppliers and collecting from customers. A negative cycle means the supply chain funds the brand. DPO uses accounts payable over COGS; DSO uses receivables over revenue.

Inventory and payables are balance-sheet snapshots at the filing date, so a brand mid-build ahead of peak season will read high — read the cohort median, not a single point. Brands that don't break out inventory (pure services, marketplaces) don't appear. For the margin and growth picture on the same cohort, see the Quarterly DTC Leaderboard; for where input costs are heading, the DTC Input-Cost Index. Working through your own numbers? See the inventory-management guide for D2C brands and the days-sales-outstanding benchmark by channel, or browse all live indexes.

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