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M&A & Due Diligence

What Are Net Proceeds (M&A)?

· 2 min read

Net Proceeds is what a seller actually takes home from an M&A deal after every deduction is applied to the headline price. The gap between "we sold for $20M" and "I put $11M in the bank" is the net-proceeds calculation — and most sellers underestimate the spread.

The deduction stack

  1. Debt repayment — every dollar of debt at close is repaid first
  2. Banker fees — 1–2% of deal value, sometimes higher on smaller deals
  3. Legal fees — $50K–$300K typical for mid-market deal
  4. Accounting / QofE fees — $30K–$150K if seller-side QofE
  5. Working capital true-up — if delivered NWC below target
  6. Holdback / escrow — 5–15% held for 12-24 months
  7. Tax — the biggest single deduction, 20–40% of pre-tax net

Example

Headline purchase price: $20M. Debt repaid: $2M. Banker fees: $250K. Legal: $120K. QofE: $60K. WC true-up: $0 (matched target). Holdback: $1.5M (released over 18 months). Net pre-tax at close: $20M − $2M − $0.43M − $1.5M = $16.07M. Federal + state tax on capital gain (assume 30% effective): $4.82M. Net cash at close: $11.25M. Plus the holdback releases later for $1.5M more pre-tax = roughly $1M post-tax.

The most common mistake

Not planning entity structure 18-24 months pre-sale. C-corp vs S-corp vs LLC has dramatic tax implications at exit. Some structures qualify for Qualified Small Business Stock (QSBS) treatment — up to $10M of gain tax-free. Other structures stack double taxation. Talk to a CFO + tax attorney well before the sale process starts.

Frequently Asked Questions

Why is headline not what I take home?

Debt, taxes, fees, true-up, holdback all come out first.

What's negotiable?

Banker fees, legal cap, WC target, holdback size, R&W insurance. NOT debt or tax.

How do I maximize net proceeds?

Entity structure planning, debt reduction, accounting cleanup, then negotiation.

Related Terms

Browse the full ecommerce finance glossary for every metric and money term a DTC operator needs.

Planning a sale? Talk to a CFO 18 months ahead, not 18 days.

About the Author

Matt Putra, Managing Partner

Matt is the Managing Partner of Eightx and a fractional / interim CFO for ecommerce, DTC, and CPG brands. A former PE investor with $500M+ deployed, Matt and the Eightx team manage $650M+ in combined revenue across 35+ portfolio brands across the US, Canada, Australia, and the UK.

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