eCommerce
‹ Fractional CFO firm comparisonsHow Much Does A2X Cost in 2026? Full Pricing by Tier
A2X starts at $29/month for a single channel under 200 orders, but a real Shopify + Amazon brand pays $89-$229/month on Multi-channel plans, set by combined order volume. Walmart's floor is $79. Above roughly $200K combined GMV, A2X pays for itself in month one.
Key Takeaways
- A2X starts at $29/month (Mini, single channel, under 200 orders), but that entry price is a decoy. The figure that decides your bill is your monthly order volume crossed with how many sales channels you connect.
- A Shopify + Amazon brand should look at Multi-channel plans, not two single-channel subscriptions. Multi runs $89-$229/month for 1,000-10,000 combined orders, and at higher volumes it beats stacking two separate plans.
- Walmart is the outlier: the floor is $79/month (Establish, 2,000 orders). There is no $29 Walmart tier, which catches omnichannel brands adding Walmart DSV by surprise.
- The free trial is usage-gated, not time-gated. You get three settlement postings before you pick a paid plan. No 14-day clock, no credit card.
- Above roughly $200K combined GMV, A2X pays for itself inside the first month versus the 4-8 hours of bookkeeper time per Amazon settlement it replaces at $75-$125/hour.
If you sell on Shopify and Amazon and you have ever tried to reconcile an Amazon settlement by hand, you already know why a tool like A2X exists. A2X (an ecommerce accounting connector that posts your sales, fees, and refunds into Xero or QuickBooks as clean, settlement-level journal entries) is one of the most common line items in a scaling DTC brand's software stack. The question is never really "what does it cost," it is "what does it cost me, at my order volume, across my channels." Those are two different numbers, and the gap between them is the whole point of this page.
A2X markets itself from $29/month. That price is real, but it applies to a single channel doing under 200 orders a month, which is a profile most brands outgrow within a quarter or two of finding traction. Below we lay out every tier for Shopify, Amazon, and Walmart, the Multi-channel plans a dual-channel brand actually lands on, the costs that quietly move your bill up, and the revenue point where the tool pays for itself.
The A2X pricing model: two levers, not one
A2X price is set by two things working together: the number of sales channels you connect and your monthly order volume. Neither one on its own tells you what you will pay. A single Shopify store doing 150 orders a month sits at $29. Add Amazon and push past 1,000 combined orders and you are looking at $89 or more. Same brand, very different bill, and the only thing that changed was channels and volume.
One definitional note that trips people up: A2X counts orders, not transactions or line items. A single order with four products in it is one order, not four. This matters when you compare A2X to a tool like Synder, which counts transactions (where an order, a refund, and a fee each count separately), because the same store can generate very different billable counts depending on how the vendor defines the unit.
When I talk to founders running a brand in the $1M to $5M range, the most common mistake I see is anchoring on the $29 they saw on the homepage and then feeling blindsided when the real quote comes back at $115 or $169. It is not a bait and switch. It is that the $29 plan was never built for them. The honest way to price A2X is to start from your trailing three-month order volume and your channel count, then read across to the tier. The list price is a decoy; the tier is the answer.
Full pricing tables: every tier for Shopify, Amazon, and Walmart
Here is the part most people came for: the complete single-channel ladders, so you can find your volume and read your price. A few differences are worth calling out before the tables. The Shopify Mini plan ($29) does not include cost-of-goods-sold (COGS) tracking; you need the Basic plan ($45) for that. On Amazon, the ladder uses different tier names and order caps than Shopify: the Starter plan ($59, up to 1,000 orders) unlocks COGS and FBA inventory-location tracking, and the Mini ($29) excludes COGS. Walmart has no cheap tier at all.
Shopify single-channel pricing
| Plan | Monthly cost | Orders / month | COGS | Support |
|---|---|---|---|---|
| Mini | $29 | 200 | No | Standard |
| Basic | $45 | 500 | Yes | Standard |
| Professional | $79 | 2,000 | Yes | Standard |
| Premium 5k | $115 | 5,000 | Yes | Premium 1:1 |
| Premium 10k | $159 | 10,000 | Yes | Premium 1:1 |
| Premium 15k | $229 | 15,000 | Yes | Premium 1:1 |
| Premium 20k | $289 | 20,000 | Yes | Premium 1:1 |
| Premium 30k | $399 | 30,000 | Yes | Premium 1:1 |
| Premium 50k | $579 | 50,000 | Yes | Premium 1:1 |
| Premium 75k | $919 | 75,000 | Yes | Premium 1:1 |
| Premium 100k | $1,039 | 100,000 | Yes | Premium 1:1 |
Amazon single-channel pricing
Amazon uses a different tier structure than Shopify: the names and order caps do not mirror each other. Most notably, the Amazon Standard plan ($79) covers up to 5,000 orders, not 2,000 as on the Shopify Professional plan.
| Plan | Monthly cost | Orders / month | COGS | Support |
|---|---|---|---|---|
| Mini | $29 | 200 | No | Standard |
| Starter | $59 | 1,000 | Yes | Standard |
| Standard | $79 | 5,000 | Yes | Standard |
| Standard 10k | $159 | 10,000 | Yes | Premium 1:1 |
| Premium 15k | $229 | 15,000 | Yes | Premium 1:1 |
| Premium 20k | $289 | 20,000 | Yes | Premium 1:1 |
| Premium 30k | $399 | 30,000 | Yes | Premium 1:1 |
| Premium 50k | $579 | 50,000 | Yes | Premium 1:1 |
| Premium 75k | $919 | 75,000 | Yes | Premium 1:1 |
| Premium 100k | $1,039 | 100,000 | Yes | Premium 1:1 |
Walmart single-channel pricing
| Plan | Monthly cost | Orders / month | COGS | Support |
|---|---|---|---|---|
| Establish | $79 | 2,000 | Yes | Standard |
| Premium 15k | $229 | 15,000 | Yes | Premium 1:1 |
| Premium 20k | $289 | 20,000 | Yes | Premium 1:1 |
| Premium 30k | $399 | 30,000 | Yes | Premium 1:1 |
| Premium 50k | $579 | 50,000 | Yes | Premium 1:1 |
| Premium 75k | $919 | 75,000 | Yes | Premium 1:1 |
| Premium 100k | $1,039 | 100,000 | Yes | Premium 1:1 |
The steepest jumps on the Shopify ladder happen between Professional ($79) and Premium 5k ($115), and again from Premium 50k ($579) up to Premium 75k ($919). If your trailing volume is sitting just over a tier boundary, it is worth knowing exactly where the next cliff is before a seasonal spike pushes you over it.
What a Shopify + Amazon brand actually pays
This is the section that matters for most readers, because most scaling brands are not single-channel. If you sell on Shopify and Amazon at the same time, you have two options: pay two separate single-channel subscriptions, or move to A2X's Multi-channel plans. The Multi plans are priced on combined orders across channels, and at most real volumes they are the better deal.
| Plan | Monthly cost | Combined order limit | Channels included |
|---|---|---|---|
| Multi 1K | $89 | 1,000 | 2 |
| Multi 2K | $115 | 2,000 | 3 |
| Multi 5K | $169 | 5,000 | 4 |
| Multi Premium 10K | $229 | 10,000 | 5 |
| Multi Premium 15K | $289 | 15,000 | 5 |
| Multi Premium 20K | $359 | 20,000 | 5 |
| Multi Premium 75K | $1,149 | 75,000 | 5+ |
| Multi Premium 100K | $1,299 | 100,000 | 10 |
Work a real example. Say you do 800 Shopify orders and 600 Amazon orders a month, so 1,400 combined. That puts you on the Multi 2K plan at $115/month, or $1,380/year. To do the same volume as two separate single-channel plans you would need a Professional plan on each side ($79 + $79 = $158/month), which is $43 a month more for less flexibility. The Multi plan wins.
But the math is not always one-directional, and this is the part worth slowing down on. At very low volume the dual-single-channel route can be cheaper: two Mini plans at $29 each is $58/month, below the Multi 1K's $89. The crossover sits around the point where each channel would otherwise need a paid mid-tier plan. The table below shows where Multi pulls ahead.
| Scenario | Combined orders / month | Monthly cost | Approach |
|---|---|---|---|
| Two Mini plans | 200 | $58 | Dual single-channel |
| Multi 1K plan | 1,000 | $89 | Multi-channel |
| Two Starter plans (equivalent) | 1,000 | $118 | Dual single-channel |
| Multi 5K plan | 5,000 | $169 | Multi-channel |
| Two Premium 5k plans (equivalent) | 5,000 | $230 | Dual single-channel |
| Multi 10K plan | 10,000 | $229 | Multi-channel |
| Two Premium 10k plans (equivalent) | 10,000 | $318 | Dual single-channel |
The pattern the table makes obvious is that two separate subscriptions stack up fast once you are past the entry tier. Above about 1,000 combined orders, the Multi plan is almost always the cheaper and cleaner choice, and it keeps all your channels reconciling on one consolidated set of books instead of two.
The hidden costs that move your bill up
List price is the start of the conversation, not the end. A handful of structural details decide whether your real A2X spend matches the sticker.
Tier upgrades happen automatically. When your rolling three-month order average crosses a tier ceiling, A2X moves you up. The rolling average is a kindness (a single spike month will not jump you), but it also means a strong holiday quarter can quietly carry your bill into the new year before volume settles back down. Budget for the lag.
Walmart's $79 floor is the most common surprise. There is no Mini or Basic Walmart tier. The moment you connect Walmart, even for a trickle of DSV orders, you are at $79/month minimum. For an omnichannel brand testing Walmart as a third channel, that is real money against an unproven channel.
COGS is gated on the cheapest Shopify plan. If you want cost-of-goods tracking and you are on Shopify Mini, you do not have it; you need Basic ($45) or higher. For any brand that cares about gross margin by SKU, the $29 plan is effectively a non-starter.
Premium 1:1 support starts at the Premium tiers. Lower tiers get standard support. If hands-on onboarding help matters to you, that is a tier-4-and-up feature, not something every plan includes.
Clarity and Subledger are quote-only. A2X's two add-on products (Subledger for order-to-cash reconciliation, Clarity for SKU, channel, and customer-level profitability analytics) are not publicly priced. They require a demo and a sales call, so treat them as a separate, un-budgeted line if a salesperson raises them. And as of this writing, A2X does not publish an annual-billing discount; all the prices above are month-to-month.
When does A2X pay for itself?
Here is the way I frame the buy decision when an operator asks whether A2X is worth it. Forget the subscription line for a second and price the thing it replaces. Reconciling an Amazon settlement by hand runs 4-8 hours of skilled bookkeeper time per settlement. At $75-$125/hour and two settlements a month, that is $600 to $2,000 a month in labor going to a task that A2X automates almost entirely. We cover the full ROI model, including what A2X actually does inside your books, in our A2X accounting guide for Shopify and Amazon.
Against that, a $89/month Multi 1K plan pays back in the first month for any brand above roughly $200K in combined GMV. The pattern we see again and again is that brands underestimate the labor cost because it is buried inside a bookkeeper's blended monthly fee, so it never shows up as a discrete "settlement reconciliation" line. Once you separate it out, the tool is not the expense; the manual alternative is.
| Combined GMV band | Est. orders / month | Recommended A2X plan | Monthly cost | Annual cost |
|---|---|---|---|---|
| Under $200K | ~200 | 2x Mini or Multi 1K | $58-$89 | $696-$1,068 |
| $200K-$500K | 500-1,000 | Multi 1K | $89 | $1,068 |
| $500K-$2M | 1,000-2,000 | Multi 1K-2K | $89-$115 | $1,068-$1,380 |
| $2M-$5M | 2,000-5,000 | Multi 2K-5K | $115-$169 | $1,380-$2,028 |
| $5M-$15M | 5,000-10,000 | Multi 5K-10K | $169-$229 | $2,028-$2,748 |
| $15M+ | 10,000+ | Multi Premium 10K+ | $229+ | $2,748+ |
The one honest caveat: under 200 orders a month and under $200K GMV, doing it by hand can still win, especially if your bookkeeper is already cheap or in-house. The threshold to remember is roughly $200K combined GMV. Below it, run the numbers; above it, the tool almost always pays.
The mistake is reading the $29 sticker and either dismissing A2X as a toy or budgeting it as a rounding error. Neither is right. For a real Shopify-plus-Amazon brand, A2X is an $89 to $229 a month line that replaces $600 to $2,000 a month of reconciliation labor. Price the labor it removes, not the subscription it adds, and the decision usually makes itself.
How A2X compares to Link My Books and Synder
A2X is not the only ecommerce accounting connector, and the right answer depends on how each vendor counts your volume. The headline difference: A2X and Link My Books price on orders plus channels, while Synder prices on transactions, where an order, a refund, and a fee each count as one. That accounting choice means a 1,000-order Shopify store can generate 1,500 to 2,000 Synder transactions, so the same store often pays close to twice as much on Synder as on A2X.
| Tool | Entry price | Billing basis | ~1,000 orders / month | Multi-channel approach |
|---|---|---|---|---|
| A2X | $29/mo | Orders + channels | ~$69-$89/mo | Combined-order Multi plans |
| Link My Books | ~$17/mo | Orders + channels | ~$29-$56/mo | Calculator-based, per channel |
| Synder | $65/mo (monthly) | Transactions | ~$115-$135/mo | Transaction count across channels |
Where A2X earns its premium is accrual, settlement-level posting. It groups a whole Amazon or Shopify payout into one clean journal entry that ties exactly to the cash that hit your bank, which is the format accountants trust at audit and diligence time. Link My Books is usually the cheapest at entry and at low multi-channel volumes and is a strong pick for cost-sensitive smaller brands. Synder is broader (it also handles payment processors and subscriptions) but the transaction-count model makes it expensive for high-volume, high-refund stores. For a brand that wants its books to survive a diligence process without a rebuild, A2X is the conservative choice, and at $89-$229/month it is rarely the thing standing between you and clean financials.
Sources and methodology
The single-channel tier tables come directly from A2X's own pricing pages for Shopify, Amazon, and Walmart, fetched in June 2026. Every dollar figure on the Shopify and Amazon ladders was read from the live vendor pages, including the top-tier Premium 75k ($919) and Premium 100k ($1,039) prices. The Walmart page confirmed the $79 Establish floor and the absence of any Mini or Basic equivalent.
The Multi-channel plan table was taken from the A2X multi-channel pricing page and cross-checked against Link My Books' published A2X pricing breakdown, which aggregates the same vendor figures. The two sources agree on the Multi 1K through Multi 10K tiers; the higher Premium tiers (Multi Premium 20K at $359, 75K at $1,149, 100K at $1,299) were confirmed against a deep-research pull of the live page.
The cost-of-ownership analysis crosses A2X subscription cost against bookkeeper-labor cost. The labor figures (4-8 hours per Amazon settlement, $75-$125/hour US bookkeeper rates, two settlements per month) reflect Eightx's work across DTC brands in the $2M-$130M revenue range. The GMV-to-orders mapping in the annual-cost table is an estimate that will shift with your average order value, so treat the bands as directional rather than exact.
The comparison with Synder and Link My Books reflects each vendor's 2026 published pricing and, more importantly, each vendor's billing basis. The key variable is whether you are billed on orders or on transactions; for a high-refund or high-fee store, that single difference can move the effective price by 2x at the same order volume.
A few items remain quote-only and are flagged as such above: A2X Clarity and Subledger pricing, any enterprise pricing above 100,000 orders, and annual-billing discounts (none are published as of this writing; all listed prices are month-to-month). Verify the live tier that matches your exact channel mix and trailing order volume before you commit, since vendor pricing pages do change.
Frequently asked questions
does a2x cost money or is there a free version?
A2X is paid software with no permanent free tier. The cheapest plan is $29/month (Mini, single channel, under 200 orders). There is a free trial, but it is usage-gated: you get three settlement postings to test it before you have to pick a paid plan.
how long is the a2x free trial?
There is no time limit. The trial is capped by usage, not by a 14-day clock. You get three settlement postings free, no credit card required, and you only choose a paid plan once you want to post settlements beyond that.
how much does a2x cost for shopify and amazon at the same time?
Use a Multi-channel plan, not two single-channel subscriptions. Multi plans run $89/month for up to 1,000 combined orders across two channels, $115 for 2,000, $169 for 5,000, and $229 for 10,000. Below roughly 1,000 combined orders, two Mini plans can be cheaper, so check the math against your real split.
why is a2x more expensive for walmart than for shopify or amazon?
Walmart has no $29 Mini or $45 Basic tier. The cheapest Walmart plan is the Establish plan at $79/month for up to 2,000 orders. If you sell low volume on Walmart, you still pay the $79 floor, which is the main gotcha for omnichannel brands adding Walmart DSV.
does a2x charge per channel or per order?
Both at once. Your bill is set by two levers: how many sales channels you connect and your monthly order volume. Neither one alone tells you the price. The combination decides which tier you land on, which is why the $29 headline rarely matches what a scaling brand actually pays.
what happens when i go over my order limit in a2x?
A2X moves you to the next tier up based on a rolling three-month order average, so a single spike month will not jump your bill immediately. Plan ahead for seasonal peaks: a strong Q4 can lift your average enough to bump your tier into the new year.
at what revenue does a2x pay for itself?
Roughly above $200K combined GMV. Manual settlement reconciliation runs 4-8 hours per Amazon settlement, and at $75-$125/hour for a bookkeeper, two settlements a month is $600-$2,000 in labor. A $89-$159/month A2X plan pays back inside the first month at that point. Under 200 orders a month, doing it by hand can still win.
how does a2x pricing compare to link my books or synder?
A2X prices on orders plus channels. Synder prices on transactions (orders, refunds, and fees each count as one), so a 1,000-order Shopify store can run about twice the A2X price on Synder. Link My Books tends to be cheapest at entry and at low multi-channel volumes. A2X wins on accrual, settlement-level posting that accountants trust.
