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What Is a Reforecast?

· 2 min read

A reforecast is a mid-year update to the annual plan, triggered when actuals diverge enough from budget that the original assumptions are no longer reliable. It is the CFO's signal to leadership and the board that the operating environment has materially changed and the original plan is no longer the right anchor. Unlike a rolling forecast, which is calendar-driven every month, a reforecast is event-driven by divergence.

A reforecast is a mid-year update to your annual plan, triggered when actuals diverge enough from budget that the original assumptions are no longer reliable. It's the CFO's signal to leadership and the board that the operating environment has materially changed and the original plan is no longer the right anchor.

When to reforecast

  • Revenue or EBITDA variance over 10 percent for 2 or more consecutive months
  • Material change in operating assumption (foreign exchange shock, supplier disruption, new product underperforming)
  • Quarterly minimum, even without a specific trigger
  • Pre-fundraising or pre-M&A: always reforecast to current expectations before the diligence process starts

Reforecast vs rolling forecast

A rolling forecast is calendar-driven (every month). A reforecast is event-driven (triggered by divergence). A team running rolling forecasts technically reforecasts monthly, but the term "reforecast" usually means a materially-changed assumption set, not just a monthly refresh.

Communicating a reforecast

Always with a cover memo. Three sections:

  1. What assumption changed (and the data backing the change)
  2. The variance pattern that triggered the reforecast
  3. Revised year-end numbers plus operational response

Boards trust CFOs who flag changes early. Trust collapses when the board discovers the change in the next Budget vs Actual (BVA) report two months later.

The most common mistake

Reforecasting too often. Monthly noise can't trigger a reforecast. That's just the monthly close. A reforecast is a signal that operating assumptions have meaningfully changed. Reforecasting weekly devalues the term and the signal.

Frequently Asked Questions

when should i actually call a reforecast?

Variance over 10 percent for 2+ months, or a material assumption change, or as a quarterly minimum.

reforecast vs rolling forecast, what's the difference?

Reforecast is event-driven (triggered by divergence). Rolling is calendar-driven (every month).

how should i communicate a reforecast to the board?

Cover memo with assumption change, trigger pattern, revised numbers, and operational response. Don't bury it.

Related Terms

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Need a CFO to run a reforecast cycle? Talk to a CFO.

About the Author

Matt Putra, Managing Partner

Matt is the Managing Partner of Eightx and a fractional / interim CFO for ecommerce, DTC, and CPG brands. A former PE investor with $500M+ deployed, Matt and the Eightx team manage $650M+ in combined revenue across 35+ portfolio brands across the US, Canada, Australia, and the UK.

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