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FP&A

Budget vs Forecast vs Actuals: What's the Difference?

A budget is your plan set at the start of the year. A forecast is your best current estimate of where you will finish, updated as the year progresses. Actuals are what really happened. Running all three together lets you catch problems early, not in a January post-mortem when the damage is already done.

· 2 min read·By Matt Putra, Managing Partner

Three different views of the same business, used together. Budget is the annual commitment. Forecast reflects current reality. Actuals are what happened. Side by side, they tell the operating story.

The three views

  • Budget: set at the start of the fiscal year. Anchored to the strategic plan. Used for bonus calculations and board commitments. Rarely changed mid-year.
  • Forecast: updated monthly or quarterly. Reflects latest known information. Used for operating decisions, cash planning, and reforecast cycles.
  • Actuals: what actually happened. Pulled from the GL after monthly close. The source of truth for variance commentary.

BVA reporting format

LineBudgetForecastActualvs Budgetvs Forecast
Revenue (May)$1.2M$1.35M$1.41M+17.5%+4.4%
EBITDA (May)$140K$180K$162K+15.7%-10.0%

The most common mistake

Only tracking variance to budget. The forecast variance is often more actionable because it reflects current management's most recent expectations. Variance to a stale budget tells you the plan was wrong; variance to forecast tells you operating execution went sideways.

Frequently Asked Questions

why both budget and forecast?

Budget is the annual commitment. Forecast tracks current reality.

what is BVA reporting?

Budget-vs-Actuals side-by-side with variance commentary.

refresh cadence?

Budget annually. Forecast monthly or quarterly. Actuals on close.

Related Terms

Browse the full ecommerce finance glossary for every metric and money term a DTC operator needs.

Need a CFO to set up BVA reporting? Talk to a CFO.

About the Author

Matt Putra, Managing Partner

Matt is the Managing Partner of Eightx, a fractional and interim CFO firm managing $650M+ in revenue across 35+ ecommerce, DTC, and CPG portfolio brands across the US, Canada, Australia, and the UK. A former PE investor with $500M+ deployed, Matt specializes in benchmark-driven financial leadership for apparel, beauty, food and beverage, and household brands.

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