Ecommerce Benchmarks
Reviews App Adoption Across 74,777 Shopify Plus Stores (2026): Judge.me Leads, Junip Effectively Defunct
Reviews-app adoption across 74,777 Shopify Plus stores, pulled May 2026 from Storeleads. The data tells a story that doesn't match the marketing narrative.
The numbers
| Reviews app | Plus stores | Adoption |
|---|---|---|
| Judge.me | 19,768 | 26.44% |
| Yotpo | 6,951 | 9.30% |
| Loox | 5,019 | 6.71% |
| Okendo | 4,582 | 6.13% |
| Stamped | 3,199 | 4.28% |
| Reviews.io | 2,139 | 2.86% |
| Junip (acquired by Yotpo, 2024) | 36 | 0.05% |
What the data reveals
- Judge.me wins the long tail. 26.44 percent of Plus stores run Judge.me, nearly 3 times the next-largest (Yotpo). The free tier and simple setup are the moat. The marketing narrative says Yotpo leads. The actual installed base says otherwise.
- Yotpo leads at the enterprise tier. 9.30 percent overall, but heavily concentrated in $20M+ Plus brands where the broader suite (reviews plus loyalty plus SMS plus referral) is worth the price.
- Loox is the visual-reviews specialist. 6.71 percent. Heavy adoption in apparel and lifestyle where photo and video reviews drive conversion.
- Okendo dominates beauty and wellness. 6.13 percent overall but concentration is much higher in beauty, supplements, and Consumer Packaged Goods (CPG) where content moderation matters for ingestibles and topicals.
- Junip is effectively defunct. 36 stores. Yotpo acquired Junip in late 2024 and customers have migrated. Not a real option going forward.
Where each wins
Judge.me (26.44%). The default for cost-sensitive brands and the long tail. Free tier covers most needs. Paid plans start at $15 per month. Light on advanced features but the price-to-functionality ratio is unbeatable.
Yotpo (9.30%). Leads on breadth: reviews plus loyalty plus Short Message Service (SMS) plus referral all in one suite. Brands consolidating multiple modules under one vendor pick Yotpo. Reebok is a notable Yotpo user.
Loox (6.71%). Visual-first reviews: photo and video as the headline format. Strong adoption in apparel, beauty, and lifestyle categories where the product is visual.
Okendo (6.13%). Wins in beauty, wellness, and CPG. Content moderation is strong (important when products are ingestible or topical). European Wax Center and Roller Rabbit run Okendo.
Stamped (4.28%) and Reviews.io (2.86%). Established mid-tier players. Functional and solid, but losing share to Judge.me on the low end and Yotpo on the high end.
What each costs on Plus
- Judge.me: Free tier covers most brands. Paid plans start at $15 per month.
- Yotpo: $400 to $3,000+ per month depending on tier and bundled modules.
- Loox: $35 to $300 per month tiered by order volume.
- Okendo: $349 to $1,200 per month at typical Plus tier.
- Stamped: $200 to $1,000 per month.
- Reviews.io: $89 to $499 per month.
The CFO consolidation opportunity
Most $20M+ DTC brands could consolidate by picking one of these and dropping duplicate review-collection from Klaviyo flows, Gorgias macros, or other tools. Reviews data fragmented across 3 sources is harder to act on than one canonical source. Audit your existing review-collection touchpoints before subscribing to another tool. The Yotpo bundle (reviews + loyalty + SMS) is the strongest consolidation play if you're already paying for those separately. Reviews are only one line in the app stack, so run the same audit against your retention tooling using our look at subscription app adoption across these Plus stores.
Methodology
Pulled May 2026 from Storeleads. Adoption equals Plus stores detected running each reviews app (via app installation token or technology fingerprint). Denominator equals 74,777 total Shopify Plus stores in the Storeleads index. Junip's near-zero count reflects Yotpo's late-2024 acquisition and subsequent customer migration off the Junip standalone product.
Frequently Asked Questions
which reviews app actually dominates on shopify plus?
Judge.me, by a wide margin. 26.44 percent (19,768 stores). Yotpo's 9.30 percent is a distant second. The marketing narrative doesn't match the installed-base data.
what happened to junip?
Yotpo acquired Junip in late 2024. Only 36 active installs remain on Plus (0.05 percent). Not a real option going forward.
which reviews app should i actually pick?
Cost-sensitive or starting out: Judge.me. Need reviews + loyalty + SMS bundled: Yotpo. Beauty / wellness / CPG with moderation needs: Okendo. Visual-first product: Loox.
what do reviews apps cost on plus?
Judge.me free to $15/month. Yotpo $400-$3,000+/month. Okendo $349-$1,200. Loox $35-$300. Stamped $200-$1,000.
Related
- Top 10 most-adopted apps on Plus
- Klaviyo vs Attentive vs Mailchimp
- What is CM2?
- What is LTV?
Want a CFO to consolidate your reviews/loyalty/SMS spend? Talk to a CFO.