Convert your DIO, DSO, and DPO into a dollar figure you can argue with. Built for $5M to $50M DTC and consumer brands who want to know what their cash conversion cycle actually costs at their real cost of capital, not headline bank prime.
Every $1M trapped in your working capital cycle costs you $120,000 a year at a 12% cost of capital. Most $5 to $20M DTC operators borrow at 11 to 22%, not the 6.75% headline bank prime, which is why this calculator defaults to 12%. Drag the slider to match your actual financing source: bank line, fintech working-capital loan, RBF, or MCA.
How to use it. Enter your annual revenue, pick your vertical (sets the public-brand benchmark), and adjust DIO, DSO, DPO, and cost of capital. The calculator shows your CCC in days, dollars tied up, annual carry cost, and the dollar value of pulling 10 days out of inventory, pushing 10 days into payables, or collecting 5 days faster. Includes a Fed-100-bps-cut sensitivity panel and an advanced gross-margin override.
Results update in real time.
Use the public benchmarks as guardrails. For apparel the public range runs about 100 to 191 days (Lululemon around 101, FIGS at 191). A healthy private brand of your size should land closer to 90 to 110 days; anything above 150 means you are financing inventory the market does not reward. Pull DIO toward 90 first, then push DPO toward 45.
Use the rate you would pay to free up the cash some other way. The default is 12% because most $5 to $20M DTC operators actually pay 11 to 14% on bank LOC, 14 to 22% on RBF, and 30 to 80% APR on MCAs. Headline bank prime (6.75%) only applies if you actually have a bank line. Use the preset chips above to model each scenario.
Negotiate a revolving credit cap with a key supplier (a ceiling of $X open at any time) in exchange for a 12 month volume guarantee. Frame it as a forecasting commitment, not a payment delay. This is the playbook Eightx senior CFOs run on real client calls, not blanket net 60.
DIO is days inventory outstanding: how many days of COGS you carry as inventory. DSO is days sales outstanding: how long customers take to pay you. DPO is days payable outstanding: how long you take to pay suppliers. Cash conversion cycle = DIO + DSO - DPO. Lower is better; negative is structurally exceptional (drop-ship marketplaces only).
A calculator gives you a snapshot. A fractional CFO gives you the actual playbook: which supplier to renegotiate, which SKU to slim, which financing source to swap. Book a free 30-minute diagnostic call and we will run your DIO, DSO, and DPO against the public benchmarks above.
Talk to a CFOOr read the full post: Working capital drag calculator: what your cycle costs in 2026