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🏆Public DTC Leaderboard DTC Ad-Spend Index DTC Cost-of-Goods Index Public DTC Inventory Days DTC Macro Pulse DTC Inflation Pass-Through Gap All indexes

Free Tools

Contribution Margin Max CAC Calculator Break-even ROAS DD Readiness True Interest Cost All tools

Guides & Research

Fractional CFO for Ecommerce DTC Profitability (Research)Benchmarks Hub All guides

Featured · Live index

The Public DTC Leaderboard

45 public brands ranked on growth, margins, COGS & CM3 — straight from SEC EDGAR, refreshed weekly.

SEC EDGARUpdated weekly

News

Visa × ChatGPT agentic commerce Everlane × Shein acquisition Beyond Meat: a cautionary tale Ulta's AI shopping assistant All news

Benchmarks

Average ecommerce return rate Average CAC by vertical Average DTC gross margin Average ecommerce profit margins All benchmarks

Featured · Research

DTC Profitability

Our flagship study on where DTC margins really land — built from 18 benchmark posts.

ResearchPrimary source

Data & Tools →

Leaderboards & Indices

Public DTC Leaderboard DTC Ad-Spend Index DTC Cost-of-Goods Index Public DTC Inventory Days DTC Macro Pulse DTC Inflation Pass-Through Gap All indexes →

Free Tools

Contribution Margin Max CAC Calculator Break-even ROAS DD Readiness True Interest Cost All tools →

Guides & Research

Fractional CFO for Ecommerce DTC Profitability (Research)Benchmarks Hub All guides →

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Fractional CFO Virtual CFO Outsourced CFO Bookkeeping Interim CFO AI Enablement All services →

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News

Visa × ChatGPT agentic commerce Everlane × Shein acquisition Beyond Meat: a cautionary tale Ulta's AI shopping assistant All news →

Benchmarks

Average ecommerce return rate Average CAC by vertical Average DTC gross margin Average ecommerce profit margins All benchmarks →

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Kenny Flowers Loop Club Natural Dog Company The Turmeric Co.Tru Earth All case studies →

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Matt Putra Leandro Delia Sam Dillon Meet the team →

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Ecommerce Accounting

Ecommerce accounting & bookkeeping.

The software, the settlement math, the sales tax, and the FP&A layer on top — for Amazon and Shopify brands that want a true channel P&L.

Everything a DTC or Amazon brand needs to keep clean books and read its real channel profit — the tools, the reconciliation, and the FP&A on top. When you would rather have it run for you, see bookkeeping and fractional CFO services.

Software & tools

Amazon Seller Central Accounting

Amazon Seller Central accounting done right: settlement reconciliation, fee categorization, returns handling, and the processes Eightx uses for Amazon sellers doing...

Amazon FBA Accounting & Bookkeeping

Learn how to break down Amazon FBA settlements, map fees to the right P&L lines, reconcile deposits-in-transit, and build channel-level contribution margin reports.

QuickBooks for eCommerce

Learn how to set up QuickBooks Online for eCommerce the right way — chart of accounts, Shopify and Amazon integrations, weekly reconciliation, and the 5 most common...

Xero Bookkeeping for Amazon FBA

Complete guide to setting up Xero for Amazon FBA sellers in 2026. Chart of accounts, A2X integration, settlement reconciliation, inventory accounting, and common...

A2X for Shopify and Amazon

A2X settlement-to-GL bookkeeping for Shopify and Amazon. Verified 2026 pricing $29-$1,039/mo, 13,000+ users, vs Link My Books $21/mo. Payback by revenue band.

Best Accounting Software for Amazon Sellers (2026)

The best accounting software for Amazon sellers is not one tool. It is a ledger plus a settlement connector. A CFO's opinionated 2026 ranking, best-for-X.

Best Accounting Software for Shopify Brands (2026)

A CFO's ranking of the best accounting software for Shopify in 2026: QuickBooks, Xero, Finaloop, A2X and Zoho, with real pricing, ratings, and a best-for on each.

Connect Amazon Seller Central to QuickBooks Online

Free Intuit Amazon connector vs A2X, Link My Books, Webgility, Synder for QuickBooks Online 2026. Pricing, settlement mapping, and the GMV band where free breaks.

Tool comparisons

Synder vs A2X

A2X wins on Amazon depth, COGS, multi-currency, and audit-clean books. Synder wins on platform breadth and per-transaction visibility. Here is the pick by GMV band.

Webgility vs A2X in

Webgility vs A2X for a multichannel ecom brand: order-level posting vs settlement-summary journals. Verified 2026 pricing, switch thresholds, and which tool fits...

Bench vs Pilot vs Finaloop for ecommerce bookkeeping (2026)

Bench vs Pilot vs Finaloop for Shopify and Amazon brands. Pricing, ecom depth, automation, accuracy, response time. And where Eightx fits if you need a senior CFO...

Eightx vs Bench for ecommerce brands. Which one fits a $5M+ Shopify or Amazon operator?

Eightx vs Bench for ecommerce: scope, ecom depth, accuracy, response time, pricing, and who each is actually built for in 2026.

Bookkeeping & method

Ecommerce Bookkeeping Services

eCommerce bookkeeping services handle multi-channel revenue recognition, landed-cost COGS, inventory accounting, and clearing account management that generic...

Cash vs Accrual Accounting for eCommerce (Complete 2026 Guide)

Cash basis vs accrual basis for ecommerce: when to switch, the GAAP rules, the IRS threshold ($27M), and a 4-step conversion process. CFO-grade guidance.

Tax, profit & FP&A

Amazon FBA Tax Planning

Amazon FBA inventory creates tax nexus in every state where your products are stored. Learn multi-state sales tax, income tax exposure, FBA deductions, entity...

Amazon FBA Profit Analysis

Honest SKU-level FBA profit analysis: 6 hidden cost categories, working capital allocation, scenario planning. Typical recovery: 200-650 bps of margin.

Amazon FBA Forecasting and FP&A

How CFOs run FBA forecasting: demand + lead-time + cash + scenario layers, by SKU, with stockout penalty and IPI risk priced in. Monthly cadence template.

Fractional CFO for Amazon FBA Sellers

A fractional CFO for Amazon FBA sellers decodes messy marketplace data, builds bottoms-up forecasts, optimizes unit economics, and prepares your brand for exit...

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