How Much Does Lifetimely Cost? 2026 Pricing by Order Volume

If you run a DTC brand and someone tells you to "just add Lifetimely," your next question is the only one that matters: what is this going to cost me every month. The annoying part is that the answer is not a single number on the pricing page. Lifetimely (now Lifetimely by AMP, hosted at useamp.com) prices on order volume, has one real add-on, and an overage rule that surprises people in both directions. This is the full breakdown, tier by tier, plus the line nobody quotes you: the Amazon add-on and the real monthly bill.

Here is the short version. Lifetimely runs a seven-step ladder from Free ($0) to Unlimited ($999/month), priced on how many orders you process, not how much revenue you do. The first paid tier is $79/month, the popular middle tier is $149/month, and the only published add-on is Amazon integration at $75/month. There are no overage fees and no per-seat charges.

Lifetimely pricing tiers at a glance

The thing to internalize first: Lifetimely charges on orders, not revenue. A brand doing 2,000 orders a month at a $15 average order value pays exactly the same as a brand doing 2,000 orders at a $150 AOV. That is great news if you sell high-ticket and a little painful if you sell cheap-and-frequent. AMP also recommends you pick your plan off your average monthly order count over the last six months, not your busiest month.

The other thing worth knowing up front is that every analytics feature is included on every tier. Predictive LTV, cohort analysis, daily profit and loss, custom dashboards, the Klaviyo integration. You are not buying features as you climb the ladder. You are buying order headroom and a better support tier. Here is the complete table.

When I talk to founders sitting at a few hundred orders a month, the reflex is to assume they need the $149 plan because it feels like "the real one." They usually don't. At under 500 orders the $79 S plan does everything M does. The only reason to jump early is if you are about to scale past 500 orders inside a quarter, in which case start on the tier you will land on so you skip a migration.

What you actually pay: the Amazon add-on and your real monthly bill

The list price is not the bill. The one line that changes the number is the Amazon integration: $75/month, on any paid plan, if you want Amazon order and ad data pulled in alongside your Shopify data. That is the only published add-on. There is no setup fee, no platform fee, no per-seat charge, and plans include unlimited users and unlimited integrations otherwise.

So if you are a Shopify-plus-Amazon brand, your real monthly bill is base plus $75. That detail catches operators off guard, because they budget $149 and the invoice reads $224. Here is the true cost by tier once you add Amazon.

One forward-looking caveat to put on your radar. AMP's pricing page notes that, in the near future, AI usage above a fair monthly allowance may be billed by tokens. As of June 2026 there is no such charge in place, but if you lean heavily on AI features down the line, that is the line item to watch for changing.

How the overage and upgrade policy works

This is where Lifetimely is genuinely friendlier than most tools, and where operators get tripped up by assuming the worst. There are no overage fees. If you blow past your plan's order limit, your bill does not silently balloon and the app does not auto-upgrade you mid-cycle.

Instead, Lifetimely watches a rolling pattern. You only get an upgrade notification if you exceed your plan's order limit for two consecutive months. A single spike, the classic Black Friday and Cyber Monday surge, does not force a tier jump. The pattern we see again and again is a brand panic-upgrading in November because they fear an overage charge that does not exist, then sitting on an oversized plan for the quiet months that follow. Don't. Let the two-month rule do its job and only move up when your baseline genuinely shifts.

The practical read: size your plan to your steady-state order volume, not your peak. If you are routinely brushing the ceiling for two months running, that is your signal to climb. Until then, hold.

Lifetimely vs Triple Whale: a pricing comparison

The most common head-to-head we get asked about is Lifetimely vs Triple Whale, and the pricing models are fundamentally different. Lifetimely prices on orders. Triple Whale prices on GMV, your gross merchandise volume, plus the package you pick. That difference is the whole story.

Triple Whale starts with a free Founders Dash, but its first real paid tier, Foundation, lands at $219/month and scales upward with GMV from there. Lifetimely's comparable tiers come in lower at the order volumes most DTC brands actually occupy. Here is the side-by-side at five store sizes.

At 3,000 orders a month, Lifetimely's M plan at $149 is about 32% cheaper than Triple Whale's $219 Foundation entry. The honest caveat: Triple Whale is a broader product, bundling attribution, creative analytics, and product analytics that Lifetimely does not try to match. If you want an all-in-one marketing analytics suite, the extra cost may be worth it. If you mainly want LTV, cohorts, and a daily P&L, Lifetimely is the cheaper, more focused buy. One more wrinkle on total cost: Triple Whale offers two months free on annual prepay, and Lifetimely has no published annual discount, so a like-for-like annual comparison narrows the gap a little.

Lifetimely's pricing is honest in a way most analytics tools aren't: one ladder, one add-on, no overage traps. The real decision isn't which tier, it's whether you'll actually open the dashboard. A $149 tool you read every Monday is the cheapest CFO hire you'll ever make. A $149 tool you check once a quarter is a subscription you should cancel.

Which Lifetimely tier is right for your brand

Here is the practical map, by the stage of brand we see most often.

If you are validation-stage and under 50 orders a month, the Free plan is genuinely enough to confirm the unit economics work before you spend a dollar. Early DTC at 50 to 500 orders should be on S at $79. The M plan at $149 is the workhorse for brands roughly in the $50K to $300K/month revenue band, which is also where a daily P&L and cohort LTV start replacing real finance hours. Above $300K/month and 3,000 orders, you are into L ($299) and XL ($499), where you also start getting a dedicated account manager and the higher support tiers.

When I talk to founders in that $50K to $300K band, the question underneath "which tier" is usually "is any of this worth it." My answer is the same every time: the tool is worth it only if it changes a decision. Predictive LTV that tells you which acquisition cohorts to scale into, a daily P&L that catches a margin leak in week one instead of at month-end close, CAC payback you can actually see. Those are the jobs a fractional CFO would otherwise do by hand. If you will use the output, $149 a month is a rounding error against the time it buys back. If the dashboard just sits there, cancel it and run the free Shopify reports.

For the deeper feature head-to-head against the alternatives, our Lifetimely vs Peel vs Tydo comparison breaks down where each tool wins. And if you are pricing out the rest of your back-office stack, our breakdown of how much A2X costs covers the accounting-sync side of the same DTC tooling question.

Sources and methodology

Pricing in this post comes from three primary sources accessed in June 2026: the Lifetimely by AMP pricing policy at help.useamp.com/article/689-pricing-policy, the AMP transparent pricing page at useamp.com/pricing, and the Lifetimely Shopify App Store listing. We treated the App Store listing as authoritative for the S plan at $79/month, because it is the transactional page and it confirms the tier verbatim ("S $79 / month Up to 500 Orders / Month"), even though the help-doc pricing table lists M, L, XL, XXL, Free, and Unlimited but not S.

The help docs confirm the order-based (not revenue-based) model, the six-month average recommendation for plan selection, the two-consecutive-months-over-limit notification rule, the inclusion of all features at every tier, and the support ladder (Silver, Gold, Platinum). The Amazon add-on at $75/month and the unlimited-users, unlimited-integrations detail come directly from the Shopify App Store listing.

The Triple Whale comparison uses triplewhale.com/pricing, where the Foundation plan is listed at $219/month with GMV-based scaling and a two-months-free annual prepay option. Because Triple Whale's GMV bands above Foundation are not publicly disclosed, any comparison above roughly $5M GMV is directional, and we have flagged it as such in the table.

Two limitations worth stating plainly. First, no annual billing discount for Lifetimely is published as of June 2026, so we have not assumed one. If an annual deal matters to your budget, confirm it with AMP directly before committing. Second, AMP's pricing page references a future token-based AI billing model for heavy AI usage; no such charge is live today, but it is the one line item that could change this math later.

We did not include any unverified promotional offers or third-party install counts. A "50% off three months" promo and a "71 brands" adoption figure surfaced in secondary sources but could not be confirmed against primary pricing pages, so they are excluded.

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