Live index · Trailing 12 months
The Quarterly DTC Leaderboard
The same public DTC and CPG cohort, ranked on a trailing-twelve-month basis — the last four reported quarters summed, so seasonality is smoothed and companies on offset fiscal calendars stay comparable. Rebuilt from each brand's latest 10-Q and refreshed every earnings wave. Tap a metric to re-rank the board.
45 public brandsTrailing 12 months (10-Q)Updated August 17, 2026FY2024+ filings
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Who is still compounding the top line versus who is shrinking. Cohort median: 4.2% across 45 companies.
| Rank | Company | Category | Filing date | Year-ago TTM | Latest TTM | Revenue growth |
|---|---|---|---|---|---|---|
| 🏆 | CELHCelsius Holdings | beverage CPG | Aug 6, 2026 | $1.7B | $3.0B | 82.9% |
| 🥈 | ELFe.l.f. Beauty | beauty CPG | Aug 6, 2026 | $1.3B | $1.8B | 31.2% |
| 🥉 | HIMSHims & Hers Health | telehealth DTC | Aug 10, 2026 | $2.0B | $2.6B | 28.0% |
| 4 | FIGSFIGS | apparel DTC | Aug 6, 2026 | $570M | $710M | 24.7% |
| 5 | MNSTMonster Beverage | beverage CPG | Aug 7, 2026 | $7.7B | $9.2B | 20.4% |
| 6 | BOOTBoot Barn | footwear retail | Jul 29, 2026 | $2.0B | $2.3B | 17.6% |
| 7 | VITLVital Farms | food CPG | Aug 6, 2026 | $658M | $766M | 16.4% |
| 8 | EPCEdgewell | personal care CPG | Aug 5, 2026 | $2.0B | $2.2B | 11.6% |
| 9 | ULTAUlta Beauty | beauty retail | Jun 2, 2026 | $11.4B | $12.7B | 11.3% |
| 10 | URBNUrban Outfitters | apparel retail | Jun 9, 2026 | $5.7B | $6.3B | 11.2% |
| 11 | WRBYWarby Parker | eyewear DTC | Aug 6, 2026 | $821M | $912M | 11.0% |
| 12 | RVLVRevolve | apparel DTC | Aug 4, 2026 | $1.2B | $1.3B | 10.8% |
| 13 | GOLFAcushnet (Titleist) | sporting goods DTC | Aug 6, 2026 | $2.5B | $2.7B | 8.8% |
| 14 | LEVILevi Strauss | apparel DTC+wholesale | Jul 8, 2026 | $6.2B | $6.6B | 7.3% |
| 15 | AEOAmerican Eagle | apparel retail | Jun 3, 2026 | $5.3B | $5.7B | 7.2% |
| 16 | YETIYeti | outdoor DTC | Aug 13, 2026 | $1.8B | $1.9B | 6.2% |
| 17 | CHWYChewy | pet DTC | Jun 10, 2026 | $12.1B | $12.8B | 6.1% |
| 18 | BRBRBellRing Brands | food CPG | Aug 4, 2026 | $2.2B | $2.4B | 5.9% |
| 19 | CRICarter's | apparel CPG | Jul 31, 2026 | $2.8B | $3.0B | 5.2% |
| 20 | MOVMovado | accessories | May 27, 2026 | $651M | $682M | 4.8% |
| 21 | SFIXStitch Fix | apparel DTC | Jun 11, 2026 | $1.3B | $1.3B | 4.7% |
| 22 | GCOGenesco | footwear retail | Jun 11, 2026 | $2.3B | $2.4B | 4.6% |
| 23 | LULULululemon | apparel DTC+retail | Jun 4, 2026 | $10.7B | $11.2B | 4.2% |
| 24 | ETSYEtsy | marketplace DTC | Aug 5, 2026 | $2.8B | $2.9B | 3.7% |
| 25 | CHDChurch & Dwight | household CPG | Jul 31, 2026 | $6.1B | $6.2B | 2.7% |
| 26 | ENREnergizer | household CPG | Aug 4, 2026 | $2.9B | $3.0B | 2.2% |
| 27 | HBIHanesbrands | apparel CPG | Nov 6, 2025 | $3.5B | $3.5B | 1.8% |
| 28 | KVUEKenvue | consumer health CPG | Aug 6, 2026 | $15.1B | $15.4B | 1.8% |
| 29 | OLPXOlaplex | haircare CPG | May 11, 2026 | $421M | $425M | 1.1% |
| 30 | SBHSally Beauty | beauty retail | Aug 3, 2026 | $3.7B | $3.7B | 1.1% |
| 31 | SPBSpectrum Brands | household CPG | Aug 7, 2026 | $2.8B | $2.9B | 0.8% |
| 32 | THSTreeHouse Foods | food CPG | Nov 10, 2025 | $3.4B | $3.3B | -0.7% |
| 33 | PRPLPurple Innovation | mattress DTC | Aug 11, 2026 | $457M | $453M | -0.7% |
| 34 | CROXCrocs | footwear DTC | Jul 30, 2026 | $4.1B | $4.1B | -2.0% |
| 35 | NWLNewell Brands | household CPG | Jul 31, 2026 | $7.4B | $7.2B | -2.0% |
| 36 | HELEHelen of Troy | household CPG | Jul 8, 2026 | $1.9B | $1.8B | -2.5% |
| 37 | COTYCoty | beauty CPG | May 5, 2026 | $6.0B | $5.8B | -3.6% |
| 38 | FNKOFunko | collectibles DTC | Aug 6, 2026 | $971M | $933M | -3.9% |
| 39 | SAMBoston Beer | beverage CPG | Jul 23, 2026 | $2.0B | $1.9B | -6.1% |
| 40 | SKINBeauty Health | beauty CPG | Aug 6, 2026 | $310M | $290M | -6.5% |
| 41 | HAINHain Celestial | food CPG | May 11, 2026 | $1.6B | $1.5B | -10.0% |
| 42 | HNSTHonest Co | personal care DTC | Aug 5, 2026 | $390M | $342M | -12.3% |
| 43 | BYNDBeyond Meat | food CPG | Aug 6, 2026 | $301M | $259M | -14.1% |
| 44 | PETSPetMed Express | pet DTC | Aug 13, 2026 | $212M | $169M | -20.3% |
| 45 | BARKBark Inc. | pet DTC | Aug 6, 2026 | $471M | $371M | -21.2% |
Gross profit as a share of revenue — the structural ceiling on every brand's economics. Cohort median: 47.5% across 44 companies.
| Rank | Company | Category | Filing date | Gross margin |
|---|---|---|---|---|
| 🏆 | ELFe.l.f. Beauty | beauty CPG | Aug 6, 2026 | 74.4% |
| 🥈 | ETSYEtsy | marketplace DTC | Aug 5, 2026 | 72.3% |
| 🥉 | OLPXOlaplex | haircare CPG | May 11, 2026 | 70.0% |
| 4 | FIGSFIGS | apparel DTC | Aug 6, 2026 | 68.9% |
| 5 | HIMSHims & Hers Health | telehealth DTC | Aug 10, 2026 | 68.4% |
| 6 | SKINBeauty Health | beauty CPG | Aug 6, 2026 | 66.3% |
| 7 | BARKBark Inc. | pet DTC | Aug 6, 2026 | 63.4% |
| 8 | COTYCoty | beauty CPG | May 5, 2026 | 63.2% |
| 9 | LEVILevi Strauss | apparel DTC+wholesale | Jul 8, 2026 | 61.7% |
| 10 | YETIYeti | outdoor DTC | Aug 13, 2026 | 59.2% |
| 11 | KVUEKenvue | consumer health CPG | Aug 6, 2026 | 58.2% |
| 12 | CROXCrocs | footwear DTC | Jul 30, 2026 | 57.5% |
| 13 | LULULululemon | apparel DTC+retail | Jun 4, 2026 | 55.7% |
| 14 | MNSTMonster Beverage | beverage CPG | Aug 7, 2026 | 55.5% |
| 15 | MOVMovado | accessories | May 27, 2026 | 54.8% |
| 16 | WRBYWarby Parker | eyewear DTC | Aug 6, 2026 | 54.7% |
| 17 | RVLVRevolve | apparel DTC | Aug 4, 2026 | 54.3% |
| 18 | SBHSally Beauty | beauty retail | Aug 3, 2026 | 52.1% |
| 19 | GOLFAcushnet (Titleist) | sporting goods DTC | Aug 6, 2026 | 49.1% |
| 20 | SAMBoston Beer | beverage CPG | Jul 23, 2026 | 48.9% |
| 21 | CELHCelsius Holdings | beverage CPG | Aug 6, 2026 | 48.8% |
| 22 | CRICarter's | apparel CPG | Jul 31, 2026 | 48.6% |
| 23 | GCOGenesco | footwear retail | Jun 11, 2026 | 46.3% |
| 24 | CHDChurch & Dwight | household CPG | Jul 31, 2026 | 45.6% |
| 25 | HELEHelen of Troy | household CPG | Jul 8, 2026 | 45.4% |
| 26 | SFIXStitch Fix | apparel DTC | Jun 11, 2026 | 43.7% |
| 27 | HBIHanesbrands | apparel CPG | Nov 6, 2025 | 42.0% |
| 28 | PRPLPurple Innovation | mattress DTC | Aug 11, 2026 | 41.8% |
| 29 | SPBSpectrum Brands | household CPG | Aug 7, 2026 | 39.6% |
| 30 | EPCEdgewell | personal care CPG | Aug 5, 2026 | 39.5% |
| 31 | ULTAUlta Beauty | beauty retail | Jun 2, 2026 | 39.3% |
| 32 | BOOTBoot Barn | footwear retail | Jul 29, 2026 | 38.5% |
| 33 | AEOAmerican Eagle | apparel retail | Jun 3, 2026 | 38.2% |
| 34 | ENREnergizer | household CPG | Aug 4, 2026 | 36.8% |
| 35 | URBNUrban Outfitters | apparel retail | Jun 9, 2026 | 36.0% |
| 36 | HNSTHonest Co | personal care DTC | Aug 5, 2026 | 35.7% |
| 37 | NWLNewell Brands | household CPG | Jul 31, 2026 | 35.5% |
| 38 | CHWYChewy | pet DTC | Jun 10, 2026 | 29.9% |
| 39 | BRBRBellRing Brands | food CPG | Aug 4, 2026 | 28.6% |
| 40 | VITLVital Farms | food CPG | Aug 6, 2026 | 28.1% |
| 41 | PETSPetMed Express | pet DTC | Aug 13, 2026 | 27.9% |
| 42 | HAINHain Celestial | food CPG | May 11, 2026 | 19.8% |
| 43 | THSTreeHouse Foods | food CPG | Nov 10, 2025 | 17.7% |
| 44 | BYNDBeyond Meat | food CPG | Aug 6, 2026 | 3.1% |
Profit after operating costs — what is left once you run the business, before tax and one-offs. Cohort median: 4.6% across 44 companies.
| Rank | Company | Category | Filing date | Operating margin |
|---|---|---|---|---|
| 🏆 | MNSTMonster Beverage | beverage CPG | Aug 7, 2026 | 29.2% |
| 🥈 | CROXCrocs | footwear DTC | Jul 30, 2026 | 20.7% |
| 🥉 | LULULululemon | apparel DTC+retail | Jun 4, 2026 | 18.3% |
| 4 | CHDChurch & Dwight | household CPG | Jul 31, 2026 | 17.5% |
| 5 | KVUEKenvue | consumer health CPG | Aug 6, 2026 | 17.1% |
| 6 | ETSYEtsy | marketplace DTC | Aug 5, 2026 | 16.0% |
| 7 | GOLFAcushnet (Titleist) | sporting goods DTC | Aug 6, 2026 | 13.7% |
| 8 | BOOTBoot Barn | footwear retail | Jul 29, 2026 | 13.6% |
| 9 | BRBRBellRing Brands | food CPG | Aug 4, 2026 | 13.2% |
| 10 | HBIHanesbrands | apparel CPG | Nov 6, 2025 | 13.1% |
| 11 | ULTAUlta Beauty | beauty retail | Jun 2, 2026 | 12.4% |
| 12 | YETIYeti | outdoor DTC | Aug 13, 2026 | 12.2% |
| 13 | LEVILevi Strauss | apparel DTC+wholesale | Jul 8, 2026 | 10.6% |
| 14 | URBNUrban Outfitters | apparel retail | Jun 9, 2026 | 9.8% |
| 15 | FIGSFIGS | apparel DTC | Aug 6, 2026 | 9.6% |
| 16 | CRICarter's | apparel CPG | Jul 31, 2026 | 9.5% |
| 17 | SBHSally Beauty | beauty retail | Aug 3, 2026 | 8.4% |
| 18 | ELFe.l.f. Beauty | beauty CPG | Aug 6, 2026 | 7.2% |
| 19 | RVLVRevolve | apparel DTC | Aug 4, 2026 | 6.0% |
| 20 | AEOAmerican Eagle | apparel retail | Jun 3, 2026 | 6.0% |
| 21 | MOVMovado | accessories | May 27, 2026 | 5.4% |
| 22 | CELHCelsius Holdings | beverage CPG | Aug 6, 2026 | 5.3% |
| 23 | SPBSpectrum Brands | household CPG | Aug 7, 2026 | 4.0% |
| 24 | FNKOFunko | collectibles DTC | Aug 6, 2026 | 2.7% |
| 25 | CHWYChewy | pet DTC | Jun 10, 2026 | 2.4% |
| 26 | NWLNewell Brands | household CPG | Jul 31, 2026 | 2.3% |
| 27 | GCOGenesco | footwear retail | Jun 11, 2026 | 1.2% |
| 28 | EPCEdgewell | personal care CPG | Aug 5, 2026 | 0.8% |
| 29 | WRBYWarby Parker | eyewear DTC | Aug 6, 2026 | 0.2% |
| 30 | VITLVital Farms | food CPG | Aug 6, 2026 | 0.0% |
| 31 | COTYCoty | beauty CPG | May 5, 2026 | -0.4% |
| 32 | SKINBeauty Health | beauty CPG | Aug 6, 2026 | -1.5% |
| 33 | OLPXOlaplex | haircare CPG | May 11, 2026 | -1.6% |
| 34 | SFIXStitch Fix | apparel DTC | Jun 11, 2026 | -2.1% |
| 35 | HNSTHonest Co | personal care DTC | Aug 5, 2026 | -4.4% |
| 36 | THSTreeHouse Foods | food CPG | Nov 10, 2025 | -4.5% |
| 37 | SAMBoston Beer | beverage CPG | Jul 23, 2026 | -4.7% |
| 38 | HIMSHims & Hers Health | telehealth DTC | Aug 10, 2026 | -6.0% |
| 39 | PRPLPurple Innovation | mattress DTC | Aug 11, 2026 | -7.8% |
| 40 | BARKBark Inc. | pet DTC | Aug 6, 2026 | -8.6% |
| 41 | HELEHelen of Troy | household CPG | Jul 8, 2026 | -17.3% |
| 42 | PETSPetMed Express | pet DTC | Aug 13, 2026 | -18.2% |
| 43 | HAINHain Celestial | food CPG | May 11, 2026 | -27.5% |
| 44 | BYNDBeyond Meat | food CPG | Aug 6, 2026 | -121.5%* |
* Net result distorted by one-off non-operating items (impairments or debt-extinguishment gains), not operating performance — compare the operating-margin board for the real picture.
Bottom-line profit as a share of revenue, after everything including tax and impairments. Cohort median: 3.4% across 43 companies.
| Rank | Company | Category | Filing date | Net margin |
|---|---|---|---|---|
| 🏆 | BYNDBeyond Meat | food CPG | Aug 6, 2026 | 111.7%* |
| 🥈 | CROXCrocs | footwear DTC | Jul 30, 2026 | 14.6% |
| 🥉 | LULULululemon | apparel DTC+retail | Jun 4, 2026 | 13.0% |
| 4 | CHDChurch & Dwight | household CPG | Jul 31, 2026 | 12.0% |
| 5 | KVUEKenvue | consumer health CPG | Aug 6, 2026 | 10.8% |
| 6 | BOOTBoot Barn | footwear retail | Jul 29, 2026 | 10.3% |
| 7 | ULTAUlta Beauty | beauty retail | Jun 2, 2026 | 9.3% |
| 8 | HBIHanesbrands | apparel CPG | Nov 6, 2025 | 9.3% |
| 9 | YETIYeti | outdoor DTC | Aug 13, 2026 | 9.2% |
| 10 | FIGSFIGS | apparel DTC | Aug 6, 2026 | 8.7% |
| 11 | GOLFAcushnet (Titleist) | sporting goods DTC | Aug 6, 2026 | 8.1% |
| 12 | URBNUrban Outfitters | apparel retail | Jun 9, 2026 | 7.5% |
| 13 | ETSYEtsy | marketplace DTC | Aug 5, 2026 | 7.3% |
| 14 | BRBRBellRing Brands | food CPG | Aug 4, 2026 | 7.3% |
| 15 | CRICarter's | apparel CPG | Jul 31, 2026 | 6.5% |
| 16 | RVLVRevolve | apparel DTC | Aug 4, 2026 | 5.5% |
| 17 | LEVILevi Strauss | apparel DTC+wholesale | Jul 8, 2026 | 5.4% |
| 18 | SBHSally Beauty | beauty retail | Aug 3, 2026 | 5.2% |
| 19 | AEOAmerican Eagle | apparel retail | Jun 3, 2026 | 4.8% |
| 20 | MOVMovado | accessories | May 27, 2026 | 4.7% |
| 21 | CELHCelsius Holdings | beverage CPG | Aug 6, 2026 | 4.2% |
| 22 | ELFe.l.f. Beauty | beauty CPG | Aug 6, 2026 | 3.4% |
| 23 | SPBSpectrum Brands | household CPG | Aug 7, 2026 | 2.8% |
| 24 | ENREnergizer | household CPG | Aug 4, 2026 | 2.7% |
| 25 | CHWYChewy | pet DTC | Jun 10, 2026 | 2.0% |
| 26 | WRBYWarby Parker | eyewear DTC | Aug 6, 2026 | 0.8% |
| 27 | GCOGenesco | footwear retail | Jun 11, 2026 | 0.8% |
| 28 | FNKOFunko | collectibles DTC | Aug 6, 2026 | -0.2% |
| 29 | SFIXStitch Fix | apparel DTC | Jun 11, 2026 | -1.4% |
| 30 | NWLNewell Brands | household CPG | Jul 31, 2026 | -3.0% |
| 31 | OLPXOlaplex | haircare CPG | May 11, 2026 | -3.5% |
| 32 | HNSTHonest Co | personal care DTC | Aug 5, 2026 | -3.6% |
| 33 | SAMBoston Beer | beverage CPG | Jul 23, 2026 | -3.6% |
| 34 | EPCEdgewell | personal care CPG | Aug 5, 2026 | -4.2% |
| 35 | HIMSHims & Hers Health | telehealth DTC | Aug 10, 2026 | -5.5% |
| 36 | THSTreeHouse Foods | food CPG | Nov 10, 2025 | -7.2% |
| 37 | BARKBark Inc. | pet DTC | Aug 6, 2026 | -8.4% |
| 38 | COTYCoty | beauty CPG | May 5, 2026 | -9.2% |
| 39 | SKINBeauty Health | beauty CPG | Aug 6, 2026 | -9.8% |
| 40 | PRPLPurple Innovation | mattress DTC | Aug 11, 2026 | -10.7% |
| 41 | PETSPetMed Express | pet DTC | Aug 13, 2026 | -17.3% |
| 42 | HELEHelen of Troy | household CPG | Jul 8, 2026 | -22.7% |
| 43 | HAINHain Celestial | food CPG | May 11, 2026 | -35.5% |
* Net result distorted by one-off non-operating items (impairments or debt-extinguishment gains), not operating performance — compare the operating-margin board for the real picture.
Operating cash flow minus capex, as a share of revenue — the cash the business actually throws off. Cohort median: 7.0% across 36 companies.
| Rank | Company | Category | Filing date | Free cash flow margin |
|---|---|---|---|---|
| 🏆 | MNSTMonster Beverage | beverage CPG | Aug 7, 2026 | 22.8% |
| 🥈 | ETSYEtsy | marketplace DTC | Aug 5, 2026 | 22.7% |
| 🥉 | CROXCrocs | footwear DTC | Jul 30, 2026 | 17.4% |
| 4 | OLPXOlaplex | haircare CPG | May 11, 2026 | 16.1% |
| 5 | ELFe.l.f. Beauty | beauty CPG | Aug 6, 2026 | 15.9% |
| 6 | HNSTHonest Co | personal care DTC | Aug 5, 2026 | 15.4% |
| 7 | CELHCelsius Holdings | beverage CPG | Aug 6, 2026 | 15.2% |
| 8 | FIGSFIGS | apparel DTC | Aug 6, 2026 | 13.7% |
| 9 | YETIYeti | outdoor DTC | Aug 13, 2026 | 13.3% |
| 10 | KVUEKenvue | consumer health CPG | Aug 6, 2026 | 12.4% |
| 11 | LULULululemon | apparel DTC+retail | Jun 4, 2026 | 11.4% |
| 12 | SAMBoston Beer | beverage CPG | Jul 23, 2026 | 10.7% |
| 13 | SPBSpectrum Brands | household CPG | Aug 7, 2026 | 10.2% |
| 14 | MOVMovado | accessories | May 27, 2026 | 10.0% |
| 15 | CRICarter's | apparel CPG | Jul 31, 2026 | 9.8% |
| 16 | ULTAUlta Beauty | beauty retail | Jun 2, 2026 | 8.9% |
| 17 | LEVILevi Strauss | apparel DTC+wholesale | Jul 8, 2026 | 8.5% |
| 18 | SKINBeauty Health | beauty CPG | Aug 6, 2026 | 7.3% |
| 19 | GOLFAcushnet (Titleist) | sporting goods DTC | Aug 6, 2026 | 6.8% |
| 20 | SBHSally Beauty | beauty retail | Aug 3, 2026 | 6.5% |
| 21 | ENREnergizer | household CPG | Aug 4, 2026 | 5.0% |
| 22 | BOOTBoot Barn | footwear retail | Jul 29, 2026 | 5.0% |
| 23 | SFIXStitch Fix | apparel DTC | Jun 11, 2026 | 4.1% |
| 24 | GCOGenesco | footwear retail | Jun 11, 2026 | 3.5% |
| 25 | AEOAmerican Eagle | apparel retail | Jun 3, 2026 | 3.3% |
| 26 | FNKOFunko | collectibles DTC | Aug 6, 2026 | 2.9% |
| 27 | THSTreeHouse Foods | food CPG | Nov 10, 2025 | 2.9% |
| 28 | WRBYWarby Parker | eyewear DTC | Aug 6, 2026 | 2.4% |
| 29 | URBNUrban Outfitters | apparel retail | Jun 9, 2026 | 2.4% |
| 30 | RVLVRevolve | apparel DTC | Aug 4, 2026 | 2.1% |
| 31 | EPCEdgewell | personal care CPG | Aug 5, 2026 | 1.6% |
| 32 | HBIHanesbrands | apparel CPG | Nov 6, 2025 | -0.2% |
| 33 | PRPLPurple Innovation | mattress DTC | Aug 11, 2026 | -2.1% |
| 34 | PETSPetMed Express | pet DTC | Aug 13, 2026 | -16.4% |
| 35 | VITLVital Farms | food CPG | Aug 6, 2026 | -16.5% |
| 36 | BYNDBeyond Meat | food CPG | Aug 6, 2026 | -46.4% |
Operating-income change year over year — real earnings power, before impairments and tax noise. Cohort median: 25.9% across 28 companies.
| Rank | Company | Category | Filing date | Year-ago TTM | Latest TTM | Operating-profit growth |
|---|---|---|---|---|---|---|
| 🏆 | FIGSFIGS | apparel DTC | Aug 6, 2026 | $10M | $68M | 583.6% |
| 🥈 | CROXCrocs | footwear DTC | Jul 30, 2026 | $265M | $841M | 217.0% |
| 🥉 | HBIHanesbrands | apparel CPG | Nov 6, 2025 | $161M | $462M | 187.4% |
| 4 | CHWYChewy | pet DTC | Jun 10, 2026 | $125M | $306M | 144.9% |
| 5 | NWLNewell Brands | household CPG | Jul 31, 2026 | $80M | $164M | 105.0% |
| 6 | MOVMovado | accessories | May 27, 2026 | $18M | $37M | 101.0% |
| 7 | GCOGenesco | footwear retail | Jun 11, 2026 | $18M | $30M | 68.0% |
| 8 | CHDChurch & Dwight | household CPG | Jul 31, 2026 | $722M | $1.1B | 50.7% |
| 9 | CRICarter's | apparel CPG | Jul 31, 2026 | $190M | $282M | 48.1% |
| 10 | ETSYEtsy | marketplace DTC | Aug 5, 2026 | $332M | $457M | 37.6% |
| 11 | RVLVRevolve | apparel DTC | Aug 4, 2026 | $58M | $79M | 36.0% |
| 12 | MNSTMonster Beverage | beverage CPG | Aug 7, 2026 | $2.1B | $2.7B | 30.3% |
| 13 | LEVILevi Strauss | apparel DTC+wholesale | Jul 8, 2026 | $541M | $699M | 29.2% |
| 14 | AEOAmerican Eagle | apparel retail | Jun 3, 2026 | $264M | $340M | 28.5% |
| 15 | GOLFAcushnet (Titleist) | sporting goods DTC | Aug 6, 2026 | $301M | $372M | 23.4% |
| 16 | BOOTBoot Barn | footwear retail | Jul 29, 2026 | $260M | $319M | 22.7% |
| 17 | URBNUrban Outfitters | apparel retail | Jun 9, 2026 | $527M | $617M | 17.0% |
| 18 | KVUEKenvue | consumer health CPG | Aug 6, 2026 | $2.4B | $2.6B | 10.2% |
| 19 | ULTAUlta Beauty | beauty retail | Jun 2, 2026 | $1.6B | $1.6B | 0.9% |
| 20 | YETIYeti | outdoor DTC | Aug 13, 2026 | $236M | $236M | -0.0% |
| 21 | SPBSpectrum Brands | household CPG | Aug 7, 2026 | $118M | $116M | -1.4% |
| 22 | SBHSally Beauty | beauty retail | Aug 3, 2026 | $330M | $314M | -4.8% |
| 23 | CELHCelsius Holdings | beverage CPG | Aug 6, 2026 | $173M | $160M | -7.5% |
| 24 | BRBRBellRing Brands | food CPG | Aug 4, 2026 | $367M | $312M | -15.0% |
| 25 | ELFe.l.f. Beauty | beauty CPG | Aug 6, 2026 | $156M | $127M | -18.4% |
| 26 | LULULululemon | apparel DTC+retail | Jun 4, 2026 | $2.5B | $2.0B | -18.4% |
| 27 | EPCEdgewell | personal care CPG | Aug 5, 2026 | $124M | $18M | -85.5% |
| 28 | VITLVital Farms | food CPG | Aug 6, 2026 | $68M | $331K | -99.5% |
Lowest cost of goods as a share of revenue — the sourcing-and-pricing-power leaders. Cohort median: 53.7% across 43 companies.
| Rank | Company | Category | Filing date | COGS efficiency |
|---|---|---|---|---|
| 🏆 | ELFe.l.f. Beauty | beauty CPG | Aug 6, 2026 | 25.6% |
| 🥈 | ETSYEtsy | marketplace DTC | Aug 5, 2026 | 27.7% |
| 🥉 | OLPXOlaplex | haircare CPG | May 11, 2026 | 29.9% |
| 4 | FIGSFIGS | apparel DTC | Aug 6, 2026 | 31.1% |
| 5 | HIMSHims & Hers Health | telehealth DTC | Aug 10, 2026 | 31.6% |
| 6 | SKINBeauty Health | beauty CPG | Aug 6, 2026 | 33.6% |
| 7 | BARKBark Inc. | pet DTC | Aug 6, 2026 | 36.6% |
| 8 | COTYCoty | beauty CPG | May 5, 2026 | 36.8% |
| 9 | LEVILevi Strauss | apparel DTC+wholesale | Jul 8, 2026 | 38.3% |
| 10 | YETIYeti | outdoor DTC | Aug 13, 2026 | 40.8% |
| 11 | KVUEKenvue | consumer health CPG | Aug 6, 2026 | 41.8% |
| 12 | CROXCrocs | footwear DTC | Jul 30, 2026 | 42.5% |
| 13 | LULULululemon | apparel DTC+retail | Jun 4, 2026 | 44.3% |
| 14 | MNSTMonster Beverage | beverage CPG | Aug 7, 2026 | 44.5% |
| 15 | MOVMovado | accessories | May 27, 2026 | 45.2% |
| 16 | WRBYWarby Parker | eyewear DTC | Aug 6, 2026 | 45.3% |
| 17 | RVLVRevolve | apparel DTC | Aug 4, 2026 | 45.7% |
| 18 | SBHSally Beauty | beauty retail | Aug 3, 2026 | 47.9% |
| 19 | GOLFAcushnet (Titleist) | sporting goods DTC | Aug 6, 2026 | 50.9% |
| 20 | SAMBoston Beer | beverage CPG | Jul 23, 2026 | 51.1% |
| 21 | CELHCelsius Holdings | beverage CPG | Aug 6, 2026 | 51.2% |
| 22 | GCOGenesco | footwear retail | Jun 11, 2026 | 53.7% |
| 23 | CHDChurch & Dwight | household CPG | Jul 31, 2026 | 54.4% |
| 24 | HELEHelen of Troy | household CPG | Jul 8, 2026 | 54.6% |
| 25 | SFIXStitch Fix | apparel DTC | Jun 11, 2026 | 56.3% |
| 26 | HBIHanesbrands | apparel CPG | Nov 6, 2025 | 58.0% |
| 27 | PRPLPurple Innovation | mattress DTC | Aug 11, 2026 | 58.2% |
| 28 | SPBSpectrum Brands | household CPG | Aug 7, 2026 | 60.4% |
| 29 | EPCEdgewell | personal care CPG | Aug 5, 2026 | 60.5% |
| 30 | ULTAUlta Beauty | beauty retail | Jun 2, 2026 | 60.7% |
| 31 | BOOTBoot Barn | footwear retail | Jul 29, 2026 | 61.5% |
| 32 | AEOAmerican Eagle | apparel retail | Jun 3, 2026 | 61.8% |
| 33 | ENREnergizer | household CPG | Aug 4, 2026 | 63.2% |
| 34 | URBNUrban Outfitters | apparel retail | Jun 9, 2026 | 64.0% |
| 35 | HNSTHonest Co | personal care DTC | Aug 5, 2026 | 64.3% |
| 36 | NWLNewell Brands | household CPG | Jul 31, 2026 | 64.5% |
| 37 | FNKOFunko | collectibles DTC | Aug 6, 2026 | 67.3% |
| 38 | CHWYChewy | pet DTC | Jun 10, 2026 | 70.1% |
| 39 | BRBRBellRing Brands | food CPG | Aug 4, 2026 | 71.4% |
| 40 | VITLVital Farms | food CPG | Aug 6, 2026 | 71.9% |
| 41 | HAINHain Celestial | food CPG | May 11, 2026 | 80.2% |
| 42 | THSTreeHouse Foods | food CPG | Nov 10, 2025 | 82.3% |
| 43 | BYNDBeyond Meat | food CPG | Aug 6, 2026 | 96.9% |
Gross margin minus selling & marketing — a conservative public-company stand-in for contribution margin after marketing (CM3). Not true CM3; see methodology. Cohort median: 37.5% across 14 companies.
| Rank | Company | Category | Filing date | CM3 proxy |
|---|---|---|---|---|
| 🏆 | CROXCrocs | footwear DTC | Jul 30, 2026 | 56.1% |
| 🥈 | FIGSFIGS | apparel DTC | Aug 6, 2026 | 53.5% |
| 🥉 | CELHCelsius Holdings | beverage CPG | Aug 6, 2026 | 46.0% |
| 4 | WRBYWarby Parker | eyewear DTC | Aug 6, 2026 | 42.3% |
| 5 | ETSYEtsy | marketplace DTC | Aug 5, 2026 | 41.6% |
| 6 | GCOGenesco | footwear retail | Jun 11, 2026 | 40.5% |
| 7 | RVLVRevolve | apparel DTC | Aug 4, 2026 | 39.2% |
| 8 | SKINBeauty Health | beauty CPG | Aug 6, 2026 | 35.8% |
| 9 | HIMSHims & Hers Health | telehealth DTC | Aug 10, 2026 | 31.4% |
| 10 | HNSTHonest Co | personal care DTC | Aug 5, 2026 | 19.6% |
| 11 | PETSPetMed Express | pet DTC | Aug 13, 2026 | 16.3% |
| 12 | SAMBoston Beer | beverage CPG | Jul 23, 2026 | 15.7% |
| 13 | THSTreeHouse Foods | food CPG | Nov 10, 2025 | 13.2% |
| 14 | PRPLPurple Innovation | mattress DTC | Aug 11, 2026 | 9.8% |
How to read this board (TTM basis)
Every figure is trailing twelve months: the four most recently reported quarters summed (revenue, COGS, operating and net income, cash flow), with margins taken on that TTM revenue. Growth is TTM versus the prior-year TTM, so a brand with an offset fiscal year is still compared like-for-like. A figure shows as n/m when the prior-year base was a loss or near zero.
TTM is reconstructed from XBRL: discrete quarters are derived from each company's year-to-date chain, so the fourth quarter falls out of the latest annual filing even when no standalone Q4 is filed. The CM3 proxy is TTM gross margin minus reported selling & marketing — a conservative public stand-in for contribution margin after marketing, not true CM3. An * marks a result distorted by one-off non-operating items.
Want the annual (10-K) view instead? See the annual Public DTC Leaderboard, or the FY2025 margin narrative.
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