Fractional CFOs vs. Full-Time CFOs: Which Is Right for Your Modern Brand?
Modern brands operate in an increasingly complex financial landscape while managing tight budget constraints12. Whether you’re scaling a startup, optimizing an e-commerce operation, or navigating Canadian regulatory requirements as an…
How to Use Scenario Planning to Prepare Your Ecommerce Business for Market Uncertainty
Running an online business today is tough. The market changes fast, and it’s hard to know what will happen next. As someone who helps many e-commerce businesses with their finances…
How a Fractional CFO Can Make Your Ecommerce Business More Attractive to Investors
The global ecommerce market has experienced exponential growth, expanding from $1.3 trillion in 2014 to over $6.3 trillion by 2023, driven by technological advancements and shifting consumer preferences. For ecommerce…
Why Every Ecommerce Business Needs a Fractional CFO for Profitability and Growth
In the fast-paced world of ecommerce, financial management is more than just keeping the books balanced—it’s about driving sustainable growth, optimizing profitability, and maintaining agility in the face of rapid…
Trump’s Tariffs: What Canadian E-commerce Businesses Need to Know for May.
As a fractional CFO serving multiple e-commerce businesses, I’ve been closely monitoring the evolving tariff situation between Canada and the United States. The recent implementation of Trump’s tariffs has created…
2025 Industry Trends – How Fractional CFOs Are Shaping the Future of Finance
Forrester predicts the global market for fractional CFO services will soar beyond $60 billion by the end of 2025 . Agile founders no longer wait until revenue hits nine figures to bring…
Why Fractional CFO Services Are Transforming Equity Financing for Growing Businesses
Equity financing can be a game-changer for businesses seeking to scale, innovate, or weather volatile markets. Yet, the process is complex, with high stakes for founders and investors alike. Increasingly,…
Trump’s Tariff Pause: The Top 3 Strategic Recommendations for Ecommerce and CPG Businesses.
The global trade landscape shifted dramatically this week as President Trump announced a 90-day pause on most U.S. tariffs, sending shockwaves through financial markets and supply chains. For ecommerce and…
Navigating the Financial Impact of Trump Tariffs on E-commerce: A Data-Driven CFO Perspective
As a fractional CFO specializing in e-commerce and CPG brands, I’ve developed a comprehensive financial model to quantify the impact of the Trump tariffs on businesses. With President Trump’s Executive…
The CEO’s Dilemma: Do You Need a Fractional CFO or Just a Tactical Fix?
How eCommerce and CPG Founders Can Decide What Kind of Financial Help They Really Need You’ve Outgrown Guesswork. Now What? You’re in the rarefied air of 8-figure revenue. You’ve got…