

Trump’s Tariffs: What Canadian E-commerce Businesses Need to Know for May.
As a fractional CFO serving multiple e-commerce businesses, I’ve been closely monitoring the evolving tariff situation between Canada and the United States. The recent implementation of Trump’s tariffs has created…


2025 Industry Trends – How Fractional CFOs Are Shaping the Future of Finance
Forrester predicts the global market for fractional CFO services will soar beyond $60 billion by the end of 2025 . Agile founders no longer wait until revenue hits nine figures to bring…


Why Fractional CFO Services Are Transforming Equity Financing for Growing Businesses
Equity financing can be a game-changer for businesses seeking to scale, innovate, or weather volatile markets. Yet, the process is complex, with high stakes for founders and investors alike. Increasingly,…


Trump’s Tariff Pause: The Top 3 Strategic Recommendations for Ecommerce and CPG Businesses.
The global trade landscape shifted dramatically this week as President Trump announced a 90-day pause on most U.S. tariffs, sending shockwaves through financial markets and supply chains. For ecommerce and…


Navigating the Financial Impact of Trump Tariffs on E-commerce: A Data-Driven CFO Perspective
As a fractional CFO specializing in e-commerce and CPG brands, I’ve developed a comprehensive financial model to quantify the impact of the Trump tariffs on businesses. With President Trump’s Executive…


The CEO’s Dilemma: Do You Need a Fractional CFO or Just a Tactical Fix?
How eCommerce and CPG Founders Can Decide What Kind of Financial Help They Really Need You’ve Outgrown Guesswork. Now What? You’re in the rarefied air of 8-figure revenue. You’ve got…


Want to Sell Your E-Commerce or CPG Brand? Fix These Financial Ops Mistakes First
How Founders Tank Their Valuation — and How a Fractional CFO Can Help You Avoid It 🚨 E-Commerce Founders: Clean Up Your Financial Ops Before You Even Think About Selling…


Controller or CFO? How to Build the Right Finance Team for Your $10M–$30M E-commerce or CPG Brand
You’ve Outgrown Startup Mode—Now What? You’re not a startup anymore. You’re not exactly a giant either. You’re in that weird middle stage where you’ve scaled past scrappy spreadsheets and late-night…


Why Your Financial Model is Slowing You Down – And How to Fix It
The Financial Model Trap You built your e-commerce or CPG business on smart decisions, great products, and strong demand. Then things got bigger. Suddenly, you’re managing millions in revenue, fundraising,…


Scaling Smarter: How eCommerce CEOs Can Stop Drowning in Data and Start Driving Profitable Growth
The Data Overload Problem (And Why It’s Killing Your Growth) Struggling to Scale? Your Data Might Be Holding You Back If you’re an eCommerce or CPG CEO, you know data…